S-GE Event
Oman Switzerland Business Forum

Oman Switzerland Business Forum 2023

Do you plan to expand into the GCC region? Don't miss the chance to directly hear from and talk to high-level Omani decision makers such as representatives of the Ministry of Energy & Minerals, Transport, Communications & Infrastructure as well as Tourism in addition to business owners in different fields. 

Topics: Cleantech & renewable energies, infrastructure, finance & investment, vocational education, and sustainable tourism.

Switzerland Global Enterprise and the Oman-Switzerland Friendship Association supported by the Oman Embassy in Berne will host a Business Forum in Lucerne with the opportunity to network with high-profile individuals with valuable connections from Oman.  

This year, Oman and Switzerland celebrate their 50th Anniversary of diplomatic relations. Since 2009, a free trade agreement has been in place (EFTA and GCC). Today, Switzerland is the 9th largest investor in Oman and both countries want to expand economic ties and knowledge transfer.  

Oman aims to become a top green hydrogen producer which opens the opportunity to many Swiss companies active in the energy and technology industries.  

Sign up to give your GCC expansion plans a big push!  



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Target audience Swiss companies that have already done business with Oman or would like to learn more about the country.
Organizer S-GE (47)
Event language



SHL Swiss Hotel Management School Lucerne
Adligenswilerstrasse 22
6006 Lucerne

Cost of participating free of charge
Registration deadline



Arrival to SHL Lucerne and welcome coffee


Welcome Address from Omani and Swiss Oman-Switzerland Friendship Association (OSFA) Patrons H.E. Sayyid Abdulla Al Busaidy and National Council Vincent Maitre as well as from Ivan Buck, Director Economic Development Canton Lucerne

Session 1: Energy, Cleantech, Infrastructure

  • Keynote from Ambassador Jean-Christophe Füeg, Head of International Affairs at Swiss Federal Office of Energy
  • Keynote from H.E. Mohsin Al Hadrami, Undersecretary of Oman’s Ministry of Energy & Minerals
  • Keynote from Engineer Abdulaziz Al Shidhani, Director General of Renewable Energy & Hydrogen, Oman’s Ministry of Energy and Minerals 
  • Presented by Christian Bach, Head of Automotive Powertrain Technologies Laboratory, EMPA (Swiss Federal Laboratories for Materials Science and Technology)  

Session 2: Tourism, Education & Know-How Transfer

  • Keynote from Simon Bosshart, Head of Markets East and member of the management at Switzerland Tourism
  • Keynote on Tourism by H. E. Azzan Al Busaidi, Undersecretary of Tourism, Oman’s Ministry of Heritage & Tourism

Coffee Break

Session 3: Investment in Infrastructure & Digitization

  • Keynote on investment opportunities in the Oman market by H.E. Eng. Khamis Al Shamakhi, Undersecretary of Oman’s Ministry of Transport, Communication & Information Technology
  • Best practice of successful Oman-Swiss Co-operation of Swiss company Endress & Hauser by Haitham Al Rawahi, Country General Manager for Oman, and Jenish Gheewala, Development Manager in Switzerland.

Panel Discussion: Investment Potentials and Experiences in the Omani Market (Infrastructure & Projects)


  • Basil Zweifel, MAN Energy Solutions
  • Salim Al Huthaili, Solar Wadi
  • Name tbc, SIKA Group
  • Khalid Al Balushi, CEO, Tanmia (Oman National Investments Development Co SAOC)

Tour + Networking Lunch

Welcome speech by Christa Augsburger, CEO of the Swiss Hospitality School, guided tour through SHL and Networking Lunch


Workshops dedicated to Cleantech, Investments (Projects & Infrastructure) and Tourism to discuss further co-operation potential in each sector led by a specialist in the respective field.

Coffee break

Workshop Feedback

Feedback Statements from Workshop Leaders outlining what was discussed and what further steps can be taken to move the ideas forward.

Prize Draw

Closing remarks from Hani Al Zubair, OSFA Chairman


Optional Chocolate Tour

“Tour & Tasting” at nearby y Max Chocolatier 

Saturday 24th June: Workshop

Focused Workshop on Cleantech & Sustainability at Tech-Cluster, Zug (by Invitation Only)

Co-host: Oman Switzerland Friendship Association

Established in November 2016, the Oman Switzerland Friendship Association’s mandate is to actively deepen exchanges between the Sultanate of Oman and Switzerland in key sectors such as Economy & Trade, ICT, Science & Technology, Health, Education, Culture, Tourism, Youth and Sport. Being a member of OSFA provides an opportunity to meet and interact with high-profile individuals with valuable connections in Oman and Switzerland, as well as other prominent businessmen and women, giving access to a vast network in both countries.

Educational Partner: SHL Lucerne

Since 1909, SHL Schweizerische Hotelfachschule Luzern has been the innovative training institution offering further education concepts, training opportunities and consulting services in the field of «Best Customer Experience» for companies from a wide range of sectors in addition to traditional programmes «Hotelier(e)-Gastronom(in) HF»  and «Bachelor of Science in Hospitality Management». SHL is also involved in development projects on the international stage by being actively involved in the design and development of various industry-specific training initiatives.


SHL Luzern
Adligenswilerstrasse 22
6006 Luzern




Official program