Swiss Pavilion
SWISS Pavilion at Anuga

SWISS Pavilion @ Anuga 2021

Taste the future

Only at Anuga you will find the most important key players of the national and international food and beverage industry. The 10 different special trade fairs are going to present you the current trend themes 2019.

The unique measuring concept of Anuga - 10 trade shows in one - represents the diversity of the food and beverage industry. Due to the special mix of big and small, both nationally and internationally, the Anuga has developed into the No. 1 trading place in the world. With the various trend themes, Anuga also proves a consistent focus on the branch trends of the future. Take the opportunity to make personal contacts and taste the future.

Switzerland Global Enterprise is organizing a Swiss collective stand. Don’t miss the opportunity to exhibit in the SWISS Pavilion at Anuga 2021!



Organizer Switzerland Global Enterprise
Event language




Koelnmesse GmbH
Messeplatz 1
50679 Köln

Key statistics 2019
  • 7'590 exhibitors
  • 170'000 visitors
Exhibitors SWISS Pavilion 2019

Project team SWISS Pavilion

Valentin Diethelm, Switzerland Global Enterprise, Project Manager Trade Fairs

Angela Reinhard, Switzerland Global Enterprise, Project Manager Trade Fairs

Country Expert

Nadja Kolb, Switzerland Global Enterprise, Consultant Germany / UK + Ireland


Swiss Presence at Anuga

  • Country Pavilion for Swiss and Liechtenstein companies
  • Own exhibition space for each company
  • Joint hospitality area for your meetings
  • Attractive stand design creating an inviting atmosphere
  • Clear identification by the Swiss design – the Swiss identity is widely recognized as a symbol of high-quality standard and innovation
  • Ready to use stand
  • Concentrate on the development and care of your customer relations – we organize your participation

Participation Packages

4 sqm booth (limited)
  • Space rental of approx. 4 sqm in the Hospitality Area
  • 1 high table, 2 high chairs
  • 1 showcase
  • 1 brochure rack
  • S-GE service package
6-9 sqm booth
  • Space rental
  • 1 table, 3 chairs
  • 2 shelves or 1 lockable sideboard
  • S-GE service package
10-18 sqm booth
  • Space rental
  • 1 table, 4 chairs
  • 1 lockable sideboard
  • S-GE service package
More than 19 sqm
  • Space rental
  • 1 table, 4 chairs
  • 1 lockable sideboard
  • to choose: 1 additional table incl. 4 chairs or 1 additional lockable sideboard
  • S-GE service package

S-GE Service Package

This is what we do for you
  • Project management as well as organizational and administrative preparation and realization
  • Hosted hospitality area, info bar, lunch for the exhibitors, coffee and non-alcoholic drinks for you and your guests
  • Internet access, storage (limited space), booth cleaning and garbage removal
  • Swiss side event
  • Entry in the official print and online catalogue, direct link to all exhibiting companies via the S-GE website
Services not included
  • Transport and insurance of your exhibits
  • Individual stand design and additional furnishings
  • Technical connections and operating costs
  • Travel and accommodation
  • For more information please consult the S-GE general terms and conditions (items 4.6 and 7.2)


ANUGA 2019 - what is the taste of tomorrow?

What the customers say

Olivier Camille, Deputy CEO of Reitzel Group

Olivier Camille, Deputy CEO of Reitzel Group

"Participating to Anuga under the SWISS Pavilion is always an "Experience by itself" for Reitzel team but most important for its customers and prospects. The service level delivered by S-GE staff is extremely high and gives the freedom of focusing on business goals and not on small organization details that matters to make the difference."



Valentin Diethelm

Valentin Diethelm

Project Manager Trade Fairs

Angela Reinhard

Angela Reinhard

Project Manager Trade Fairs

Event Partners

fial SCM SBH Germany myclimate
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