SWISS Pavilion
SWISS Pavilion at Anuga

SWISS Pavilion @ Anuga 2021

Taste the future

Only at Anuga you will find the most important key players of the national and international food and beverage industry. The 10 different special trade fairs are going to present you the current trend themes.

The unique measuring concept of Anuga - 10 trade shows in one - represents the diversity of the food and beverage industry. Due to the special mix of big and small, both nationally and internationally, the Anuga has developed into the No. 1 trading place in the world. With the various trend themes, Anuga also proves a consistent focus on the branch trends of the future. Take the opportunity to make personal contacts and taste the future.

Switzerland Global Enterprise is organizing a Swiss collective stand. Don’t miss the opportunity to exhibit in the SWISS Pavilion at Anuga 2021!



Organizer Switzerland Global Enterprise
Event language




Koelnmesse GmbH
Messeplatz 1
50679 Köln

Registration deadline
Key statistics 2019
  • 7'590 exhibitors
  • 170'000 visitors
Exhibitors SWISS Pavilion 2019

Project team SWISS Pavilion

Valentin Diethelm, Switzerland Global Enterprise, Project Manager Trade Fairs

Angela Reinhard, Switzerland Global Enterprise, Project Manager Trade Fairs

Country Experts

Nadja Kolb, Switzerland Global Enterprise, Consultant Germany / UK + Ireland (Zurich)

Monica Zurfluh, Switzerland Global Enterprise, Head of S-GE Southern Switzerland (Lugano)

Benedikt Schwartz, Switzerland Global Enterprise, Senior Consultant North and South America, Europe (Renens)


Swiss Presence at Anuga

  • Country Pavilion for Swiss and Liechtenstein companies
  • Own exhibition space for each company
  • Joint hospitality area for your meetings
  • Attractive stand design creating an inviting atmosphere
  • Clear identification by the Swiss design – the Swiss identity is widely recognized as a symbol of high-quality standard and innovation
  • Ready to use stand
  • Concentrate on the development and care of your customer relations – we organize your participation


Start-up Area (limited)
  • 1 high table, 2 high chairs
  • 1 lockable showcase
  • 1 brochure rack
  • S-GE service package
CHF 5,675.-
9 sqm booth
  • 1 table, 3 chairs
  • 1 lockable sideboard
  • S-GE service package
CHF 1,285.- / sqm
12-18 sqm booth
  • 1 table, 4 chairs
  • 1 lockable showcase
  • S-GE service package


CHF 1,235.- / sqm
More than 19 sqm
  • 1 table, 4 chairs
  • 1 lockable showcase
  • to choose: 1 additional table incl. 4 chairs or 1 additional lockable showcase
  • S-GE service package
CHF 1,185.- / sqm

S-GE registration fee:

  • S-GE gold member: CHF 650.-
  • S-GE silver or fial member: CHF 800.- 
  • Non-member: CHF 950.-

Additional marketing fee by the organizer: EUR 1,030.-

S-GE Service Package

S-GE Service Package

Services included

Infrastructure and booth construction: Attractive booth in Switzerland. design, booth with back and side walls and illumination, furniture according to desired package, 1 electrical connection, 1 waste bin

Hospitality: Hosted hospitality area for you and your customers, soft drinks, coffee, tea, snacks and fruits, information desk, storage (limited space)

Communication: Company logo on your booth, entry in the show catalogue, entry in the Swiss Online Exhibitor Directory, advertising on site according to availability, logo wall

Organisation: Project management as well as organisational preparation, contact person before, during and after the trade fair, exhibitor meeting in Switzerland, consulting session with all project partners, exhibitor badges and name tags, stand security, stand photos, stand cleaning and garbage removal

Other services: Free initial consulting session, first port of call for export-related issues, GoGlobal Cockpit (free analysis platform), benefit from the worldwide network of our Swiss Business Hubs


Services not included
  • Transport and insurance of your exhibits
  • Individual stand design and additional furnishings
  • Technical connections and operating costs
  • Travel and accommodation
  • For more information please consult the S-GE general terms and conditions


ANUGA 2019 - what is the taste of tomorrow?

What the customers say

Olivier Camille, Deputy CEO of Reitzel Group

Olivier Camille, Deputy CEO of Reitzel Group

"Participating to Anuga under the SWISS Pavilion is always an "Experience by itself" for Reitzel team but most important for its customers and prospects. The service level delivered by S-GE staff is extremely high and gives the freedom of focusing on business goals and not on small organization details that matters to make the difference."



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