SWISS Pavilion
SWISS Pavilion Anuga

SWISS Pavilion @ Anuga 2025

Taste the future

As the world's largest trade fair for food and beverages, Anuga leads the way for developments in the food industry.

International, inspiring and above all personal - that was Anuga 2023 in Cologne. With more than 140,000 trade visitors from 200 countries and over 7,900 exhibitors from 118 nations, Anuga proved its high internationality. 

Personal discussions and contacts with buyers and decision-makers, the high internationality on the visitor side, the clear structure with 10 trade fairs under one roof, the complete overview of all trends and topics with valuable insights and inspirations: Anuga actively and in partnership provides strong impulses for the value-oriented shaping of the future.

Switzerland Global Enterprise is once again organizing the SWISS Pavilion at Anuga 2025. Take the opportunity to present yourself, strengthen personal contacts, make new contacts and network efficiently.



iCal Download
Organizer Switzerland Global Enterprise
Event language




Koelnmesse GmbH
Messeplatz 1
50679 Cologne

Registration deadline
Facts Anuga 2023
  • over 140,000 trade visitors from 200 countries 
  • 7,900 exhibitors from 118 countries
Exhibitors SWISS Pavilion

Exhibitors in the SWISS Pavilion at Anuga 2023

Project team SWISS Pavilion

Valentin Diethelm, Switzerland Global Enterprise, Project Manager Trade Fairs

Angela Reinhard, Switzerland Global Enterprise, Project Manager Trade Fairs

Country Experts

Nadja Kolb, Switzerland Global Enterprise, Consultant Germany / UK + Ireland (Zurich)

Bastien Bovy, Switzerland Global Enterprise, Consultant EMEA (Renens)

Luca Degiovannini, Switzerland Global Enterprise, Senior Director Market Southern Switzerland (Lugano)


Our services at a glance


Contact us

Swiss Presence at Anuga

  • Joint stand for Swiss and Liechtenstein SMEs
  • About 250 m2 at an excellent location
  • Individual exhibition space for each company
  • Concentrate on building and maintaining your customer base - we organize your presence
  • Shared hospitality area for customer meetings, sessions and coffee breaks
  • Attractive, high-quality stand design
  • Clear identification with the Switzerland brand
  • Convenient stand takeover: arrive the day before the trade fair and take over your ready-to-use stand

Packages 2023

Start-up Area / Showcase (limited)
  • 1 high table, 2 high chairs
  • 1 lockable showcase
  • 1 brochure rack
  • S-GE service package
CHF 5,750.-
6-9 sqm booth
  • 1 table, 3 chairs
  • 1 lockable sideboard
  • S-GE service package
CHF 1,295.- / sqm
10-18 sqm booth
  • 1 table and 4 chairs per 9 sqm 
  • 1 lockable showcase per 9 sqm 
  • S-GE service package
CHF 1,255.- / sqm
More than 19 sqm
  • 1 table and 4 chairs per 9 sqm 
  • 1 lockable showcase per 9 sqm
  • S-GE service package
CHF 1,195.- / sqm

S-GE registration fee (mandatory):

  • S-GE gold member: CHF 650.-
  • S-GE silver or fial member: CHF 800.- 
  • Non-member: CHF 950.-

Additional marketing fee by the organizer: EUR 1,120.-

S-GE Service Package

S-GE Service Package

Services included

Infrastructure and booth construction: Attractive booth in Switzerland. design, booth with back and side walls and illumination, furniture according to desired package, 1 electrical connection, 1 waste bin

Hospitality: Hosted hospitality area for you and your customers, soft drinks, coffee, tea, snacks and fruits, information desk, storage (limited space)

Communication: Company logo on your booth, entry in the show catalogue, entry in the Swiss Online Exhibitor Directory, advertising on site according to availability, logo wall

Organisation: Project management as well as organisational preparation, contact person before, during and after the trade fair, exhibitor meeting in Switzerland, consulting session with all project partners, exhibitor badges and name tags, stand security, stand photos, stand cleaning and garbage removal

Other services: Free initial consulting session, first port of call for export-related issues, GoGlobal Cockpit (free analysis platform), benefit from the worldwide network of our Swiss Business Hubs

Services not included
  • Transport and insurance of your exhibits
  • Individual stand design and additional furnishings
  • Technical connections and operating costs
  • Travel and accommodation
  • For more information please consult the S-GE general terms and conditions


Anuga 2023 Opening

What the customers say

Olivier Camille, Deputy CEO of Reitzel Group
Olivier Camille, Deputy CEO of Reitzel Group

"Participating to Anuga under the SWISS Pavilion is always an "Experience by itself" for Reitzel team but most important for its customers and prospects. The service level delivered by S-GE staff is extremely high and gives the freedom of focusing on business goals and not on small organization details that matters to make the difference."


Contact us

Event Partners

fial SCM Chocosuisse Biscosuisse SBH Germany myclimate

Official program