SWISS Pavilion
SWISS Pavilion at Arab Health

SWISS Pavilion @ Arab Health 2021

Arab Health is the largest gathering of healthcare and trade professionals in the MENA region.

Arab Health was postponed from February to 21 - 24 June 2021. 

Companies benefit from participation in many ways, including:

  • Generate new business
  • Increase brand exposure and your international presence
  • Network with Industry leaders and potential buyers
  • Launch new products and services
  • Understand your product in the market


Organizer Switzerland Global Enterprise
Event language



Dubai World Trade Centre
Sheikh Zayed Rd
United Arab Emirates

Registration deadline
Key statistics 2020

The MENA region’s largest healthcare event welcomed more than 57'000 healthcare & trade professionals from 170 countries across the four days of the show.

  • > 4'100 exhibitors
  • > 51'000 visitors
    • 24% dealers & distributors, 16% hospitals, 14% government, 8% manufacturers, 5% technology, 5% Medical travel, 4% consultancy, 4% pharmacies, 4% education, 4% investment and finance, 3% laboratories
    • 52% GCC, 18% Asia, 10% Africa, 9% Europe, 8% Middle East, 3% others
  • Depending on the current situation, fewer exhibitors and visitors are expected in 2021
Exhibitors SWISS Pavilion 2020

Project team SWISS Pavilion

Angela Hager, Switzerland Global Enterprise, Project Manager Trade Fairs

Franziska Weibel, Switzerland Global Enterprise, Project Manager Trade Fairs

Country experts

Ruedi Büchi, Switzerland Global Enterprise, Senior Consultant Middle East (Zurich)

Monica Zurfluh, Switzerland Global Enterprise, Head of S-GE Southern Switzerland (Lugano)

Bastien Bovy, Switzerland Global Enterprise, Consultant India, Middle East, Africa (Renens)


Swiss presence at Arab Health

  • Country Pavilion for approx. 15 Swiss and Liechtenstein companies (approx. 200 sqm)
  • Own exhibition space for each company
  • Joint hospitality area for your meetings
  • Attractive stand design creating an inviting atmosphere
  • Clear identification by the Swiss design – the Swiss identity is widely recognized as a symbol of high-quality standard and innovation
  • Ready to use stand
  • Concentrate on the development and care of your customer relations – we organize your participation


9 sqm booth
  • Space rental and booth construction, illumination, 1 power socket, 1 company logo, S-GE service package
  • 1 table and 4 chairs, to choose: 1 lockable sideboard or showcase



CHF 14'500.-
12 sqm / 15 sqm booth
  • Space rental and booth construction, illumination, 1 power socket, 1 company logo, S-GE service package
  • 1 table and 4 chairs, to choose: 1 showcase or lockable sideboard
  • corner booth: depending on size, time of registration and numbers of participations (booth allocation will be announced in spring 2021)
CHF 19'100.- / 23'500.-

=> Please note that we must be flexible in 2021 regarding the implementation of the SWISS Pavilion. We strictly have to follow the guidelines from the organizer regarding hygiene and safety, which can have an influence on booth sizes, realization of the hospitality area, the catering and the technical buildings. <=

Additional costs:

  • Digital toolkit from organizer Informa (mandatory): USD 465.- 
  • Corner booth (if available and requested): USD 550.-
  • Liability insurance: USD 250.- (or insurance policy of at least 1.5 million)
  • S-GE registration fee (mandatory): S-GE gold member CHF 650.- / S-GE silver member CHF 800.- / Non member CHF 950.-
S-GE Service Package

S-GE Service Package

Services included

Infrastructure and booth construction: Attractive booth in Switzerland. design, booth with carpet, back and side walls and illumination, furniture according to desired package, 1 electrical connection (all depending on health and safety guidelines)

Hospitality: Hosted hospitality area for you and your customers, soft drinks, coffee, tea, snacks and fruits, information desk, storage (limited space), Swiss networking dinner (all depending on guidelines)

Communication: Company logo on your booth, entry in the Swiss Online Exhibitor Directory

Organisation: Project management as well as organisational preparation, contact person before, during and after the trade fair, consulting session with all project partners, exhibitor badges and name tags, stand cleaning and garbage removal

Other servicesFree initial consulting sessionfirst port of call for export-related issuesGoGlobal Cockpit (free analysis platform), benefit from the worldwide network of our Swiss Business Hubs

Services not included
  • Transport and insurance of your exhibits
  • Individual stand design and additional furnishings
  • Technical connections and operating costs
  • Travel and accommodation
  • For more information please consult the S-GE general terms and conditions


Highlights at Arab Health 2020



Angela Hager

Angela Hager

Project Manager Trade Fairs

Franziska Weibel

Franziska Weibel

Project Manager Trade Fairs

Event Partners

Swiss Medtech SBH Middle East myclimate
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