SWISS Pavilion
SWISS Pavilion at CMEF Spring

SWISS Pavilion @ CMEF Spring 2021

The most important healthcare exhibition in China

China International Medicinal Equipment Fair (CMEF), founded in 1979, is held twice a year – spring and autumn. After 30 years of continuous innovation and self-improvement, CMEF has become the largest exhibition of medical equipment, related products and services in China. This trade show widely covers 15,000 products such as medical imaging, in vitro diagnosis, electronics, optics, first aid, rehabilitation nursing, medical information technology and outsourcing services, and it provides services to the entire medical industry chain from the source to the end of the medical equipment industry in a direct and all-round way.

Each year, S-GE organizes, coordinates, and executes approximately 25 events abroad involving the joint participation of Swiss companies under the “Switzerland” umbrella brand. All companies in Switzerland and Liechtenstein are eligible to participate.



Organizer Switzerland Global Enterprise
Event language



National Exhibition and Conference Center (Shanghai)
168 East Yinggang Road
Shanghai Shi, 201700

Registration deadline
Key statistics 2019
  • 4,319 exhibitors
  • 117,159 visitors
Exhibitors SWISS Pavilion 2019

Project team SWISS Pavilion

Franziska Weibel, Switzerland Global Enterprise, Project Manager Trade Fairs

Country expert

Daniel Bont, Switzerland Global Enterprise, Senior Consultant China / HK / Taiwan

Monica Zurfluh, Switzerland Global Enterprise, Head of S-GE Southern Switzerland (Lugano)

Alain Graf, Switzerland Global Enterprise, Senior Consultant Asia (Renens)


Swiss Presence at CMEF Spring

  • Country Pavilion for Swiss and Liechtenstein companies
  • 45 – 72 sqm (depending on number of exhibitors, minimum of six companies is required)
  • Own exhibition space for each company
  • Concentrate on the development and care of your customer relations – we organize your participation
  • Clear identification by the Swiss design – the Swiss identity is widely recognized as a symbol of high-quality standard and innovation
  • Attractive stand design creating an inviting atmosphere
  • Use of the common area for your customer meetings
  • Ready to use stand


Being there is everything (3-4 sqm)
  • basic booth construction
  • 1 high table and 1 highchair
  • 1 lockable sideboard or showcase
  • graphics 2 sqm incl. production, excl. design (print from delivered data)
CHF 4,950.-
Small but stylish (6 sqm)
  • basic booth construction
  • 1 high table and 3 highchairs
  • 1 lockable sideboard or showcase
  • No graphic included
CHF 7,320.-
The bigger the better (min. 9 sqm)
  • basic booth construction
  • Per 9 smq: 1 table and 4 chairs, 1 lockable sideboard or showcase
  • No graphic included
CHF 1,200 / sqm

=> Please note that we must be flexible in 2021 regarding the implementation of the SWISS Pavilion. We strictly have to follow the guidelines from the organizer regarding hygiene and safety, which can have an influence on booth sizes, realization of the hospitality area, the catering and the technical buildings. <=

Compulsory marketing fee by the organizer: approx. USD 240.-

S-GE registration fee:

  • CHF 650.- S-GE gold member  
  • CHF 800.- S-GE silver or Swiss Medtech member
  • CHF 950.- non member
S-GE Service Package

This is what we do for you

S-GE service package

Infrastructure and booth construction: Attractive booth in Switzerland. design, back and side walls and illumination, furniture according to desired package, power supply, internet access, 1 waste bin (all depending on guidelines)

Hospitality: Hosted hospitality area for you and your customers, soft drinks, coffee, tea, snacks and fruits, information desk, storage (limited space) (all depending on guidelines)

Communication: Company logo on your booth, show catalogue entry, entry in the Swiss Online Exhibitor Directory

Organisation: Project management as well as organisational preparation, contact person before, during and after the trade fair, consulting session with all project partners, exhibitor badges and name tags, stand cleaning and garbage removal

Other services: Free initial consulting session, first port of call for export-related issues, GoGlobal Cockpit (free analysis platform), benefit from the worldwide network of our Swiss Business Hubs

Services not included
  • Transport and insurance of your exhibits
  • Individual stand design and additional furnishings
  • Technical connections and operating costs
  • Travel and accommodation
  • For more information please consult the S-GE general terms and conditions

What the customers say

Xu Qin

Xu Qin | Manager Business Development Asia | Ceramaret

Bonne visibilité, convivialité pour accueillir nos contacts. Un très bon service. Le standing du pavillon est à la hauteur de notre attente.



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