SWISS Pavilion

SWISS Pavilion @ Fuel Cell Expo

Event is fully booked

Join us now for the SWISS Pavilion @ Fuel Cell Expo (March 2023) in Tokyo, to showcase YOUR technology on the Japanese market.

The Fuel Cell Expo (FC EXPO) is a leading international exhibition showcasing various technologies, components, materials, devices and finished fuel cells for hydrogen and fuel cell R&D and manufacturing, taking place twice a year in the Tokyo area (March and September). It is held as part of the World Smart Energy Week, alongside exhibitions for wind energy, batteries, PV systems, smart grid, biomass and thermal power, which contributes to a large visitor number every year.

Japan was the first country worldwide to present a nationwide hydrogen strategy and has established hydrogen and ammonia as important pillars of its strategy to reach carbon neutrality by 2050. Major Japanese industrial players are keen to learn about new hydrogen technologies that can contribute to cost reduction and system optimization.




Organizer Swiss Business Hub Japan & Switzerland Global Enterprise
Event language



Tokyo Big Sight (Tokyo International Exhibition Center)
3 Chome-11-1 Ariake
Koto City
Tokyo , Tokyo

Registration deadline
Cancelation policies

Please check our General Terms and Conditions

Key statistics Fuel Cell Expo

2019 (pre-Covid): 66,576 visitors & 1,419 exhibitors*
2022 (no international visitors due to travel restrictions): 41,751 visitors & 792 exhibitors*
*numbers are for entire World Smart Energy Week

Management Team SWISS Pavilion

Hanna MakinoSwiss Business Hub Japan, Trade Consultant 

Alain Graf, Senior Consultant APAC, Switzerland Global Enterprise


Country experts in Switzerland

Alain Graf, Switzerland Global Enterprise, Senior Consultant APAC (Renens)

Michela Giuliato, Switzerland Global Enterprise, Consultant Japan + South Korea (Zurich)

Michèle Bernasconi, Switzerland Global Enterprise, ExportHelp Project Coordinator APAC / Americas / EMEA (Lugano)

Five reasons to join the Swiss Pavilion

  • Media and marketing prior and during the exhibition to get you noticed.

  • Concentrate on the development and care of your customer relations – we organize your participation.

  • Clear identification by the Swiss design – the Swiss identity has long been widely recognized to be a symbol of high-quality standard and innovations.

  • Attractive stand design creating an inviting atmosphere.

  • Use of the common area for your customer meetings, and use of presentation area to market your company.

Participation packages

Participation packages

Basic Package (5 sqm)
  • Individual booth of 5 sqm equipped with exhibition counter, 1 table, 2 chairs
  • Shared space for business meetings, with coffee, non-alcoholic drinks and snacks available
  • Display of movie/slides on a shared screen (to run in a loop)
  • Shared booth support (basic language support for communication)
  • Web entry of company information in official exhibitor directory
  • Shared presentation area including monitor and microphone that can be used throughout the three days of the exhibition (in coordination with other participants)

Do you need additional space? No problem! Contact us and we will send you an offer for a larger individual booth, according to your needs.

CHF 6'850.-
Poster Package
  • Display of 1 poster and brochures
  • Display of movie/slides on a shared screen (to run in a loop)
  • contacts of visitors interested in more information about your company.

Well-suited for start-ups!




CHF 1'500.-
Optional Services

Make the most of your booth! We offer additional services; let us know what you need, and we will send you an individual offer to accommodate your request.

  • Translation of company brochures, business cards and other materials
  • Own interpreter during exhibition
  • Arrangement of business meetings
    • arrangement of 2 - 3 appointments (best effort basis)
    • organization of meeting time and location
  • Business partner check-up
    • verification of company (registration in local trade registry)
  • 1 hour presentation in a separate room in front of the exhibition visitors (depending on availability of presentation rooms available at the time of your booking)
  • Booking of additional equipment
  • Other: Do not hesitate to let us know any other requests you might have; we will try to support you to the best of our abilities.
S-GE Service Package

S-GE Service Package

Included Services

Infrastructure and booth construction: Attractive booth with carpet, back and side walls and illumination, furniture according to desired package, 1 electrical connection (all depending on health and safety guidelines)

Hospitality: Hosted hospitality area for you and your customers, soft drinks, coffee, tea, snacks, information desk, storage (limited space)

Organisation: Project management as well as organisational preparation, contact person before, during and after the trade fair, exhibitor badges, stand cleaning and garbage removal

Other servicesFree initial consulting sessionfirst port of call for export-related issuesGoGlobal Cockpit (free market entry information), benefit from the worldwide network of our Swiss Business Hubs

Services not included
  • Transport and insurance of your exhibits
  • Individual stand design and additional furnishings
  • Technical connections and operating costs
  • Travel and accommodation
  • For more information please consult the S-GE general terms and conditions
Contact us

Contact us


Official program