SWISS Pavilion
SWISS Pavilion @ IFE 2024

SWISS Pavilion @ IFE 2024

The UK's leading event for food and drink professionals

IFE, International Food & Drink Event, brings together more food & drink buyers and suppliers than any other UK event and has a legacy of over 40 years of delivering high quality and effective business connections. IFE is also the largest and most successful product sourcing platform for senior buyers from across the retail, wholesale, distribution, import & export, and foodservice sectors; all of whom are looking to meet suppliers face-to-face, sample the latest products and place orders with suppliers.

IFE 2024 is your opportunity to discover what’s new, understand the latest consumer trends and build face-to-face relationships to keep you ahead of your competitors. Exhibiting at the event provides a unique opportunity to 

  • Showcase your products to a quality audience of 27,000 UK and international buyers
  • Create brand awareness and position your business and products alongside the latest trends in the food and drink sector
  • Increase your distribution throughout the UK and beyond
  • IFE's action-packed show floor, and focused buying audience with a collective spend of £28.8bn, makes IFE an event you don't want to miss
  • Generate new business opportunities and nurture existing relationships

The SWISS Pavilion offers the perfect platform to present your products, your company and your brands in an attractive environment. We take care about your booth set-up and all organizational belongings - you will focus on your clients and visitors. Our local food expert will be at your disposal to prepare you optimally for IFE 2024 and to provide market insights.

Early bird offer:
if you book by August 11, you will receive a free 1:1 consultation with our local food expert worth CHF 450.-.



Organizer Switzerland Global Enterprise
Event language



ExCeL London
One Western Gateway, E16 1XL
United Kingdom

Registration deadline
Why exhibit
  • 27,000+ attendees
  • 73% of visitors have purchasing power
  • 91 Countries
  • 8 Food & Drinks Zones
Project Manager SWISS Pavilion

Bettina Thomas, Switzerland Global Enterprise, Director Trade Fairs

Angela Reinhard, Switzerland Global Enterprise, Project Manager Trade Fairs

Country Experts

Nadja Kolb, Switzerland Global Enterprise, Consultant Germany / UK + Ireland (Zürich)

Bastien Bovy, Switzerland Global Enterprise, Consultant EMEA (Renens) 

Luca Degiovannini, Switzerland Global Enterprise, Senior Director Market Southern Switzerland (Lugano)


Swiss Presence at IFE

  • Country Pavilion for Swiss and Liechtenstein companies
  • Own exhibition space for each company
  • Joint hospitality area for your meetings
  • Clear identification by the Swiss design – the Swiss identity is widely recognized as a symbol of high-quality standard and innovation
  • Attractive stand design creating an inviting atmosphere
  • Concentrate on the development and care of your customer relations – we organize your participation
  • Ready to use stand


Small Booth (4 SQM)
  • Space rental and booth construction
  • 1 hightable and 2 high chairs
  • 1 lockable sideboard or showcase
  • 1 500-watt power socket
  • Your profile in the online directory "IFE connects" (standard listing) and the Swiss exhibitor directory
  • S-GE service package
CHF 7,000.-
Medium Booth (8 SQM)
  • Space rental and booth construction
  • 1 table and 3 chairs
  • 1 lockable sideboard or showcase
  • 1 500-watt power socket
  • Your profile in the online directory "IFE connects" (standard listing) and the Swiss exhibitor directory
  • S-GE service package
CHF 13,600.-

Other booth sizes available on request.

-> Please note that the regulations in the UK for food cooking and sampling at booths are strict and the necessary measures may incur extra costs. <-

Additional costs:

  • Registration fee by organizer (mandatory): GBP 450
  • S-GE registration fee (mandatory):
    - S-GE gold member CHF 650
    - S-GE silver member or fial member CHF 800
    - Non-member CHF 950

Optional costs:

  • Individual 1:1 consulting session with our local food expert, product screening, pricing, packaging etc. for an optimal preparation for your negotiations with potential customers and distributors: CHF 450.-
S-GE Service Package

S-GE Service Package

Services included

Infrastructure and booth construction: Attractive booth in Switzerland. design, booth with carpet, back and side walls and illumination, company logo on your booth, furniture according to desired package, 1 electrical connection

Hospitality: Hosted hospitality area for you and your customers, soft drinks, coffee, tea, snacks, information desk, storage (limited space)

Communication: Profile in the online directory "IFE connects" (standard listing) and the Swiss Online Exhibitor Directory

Organization: Project management as well as organizational preparation, contact person before, during and after the trade fair, consulting session with all project partners, exhibitor badges and name tags, stand cleaning and garbage removal

Swiss side event: Networking event with possible distributors, partners and journalist 

Other servicesFree initial consulting sessionfirst port of call for export-related issuesGoGlobal Cockpit (free analysis platform), benefit from the worldwide network of our Swiss Business Hubs

Services not included
  • Transport and insurance of your exhibits
  • Individual stand design, additional furnishings and graphics
  • Technical connections and operating costs (e.g. power plug and consumption for cooking/baking equipment)
  • Travel and accommodation
  • For more information please consult the S-GE general terms and conditions


IFE 2023 Highlights


Contact us

Event Partners

fial myclimate Swiss Business Hub UK + Ireland
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Official program