Swiss Pavilion

SWISS Pavilion @ ISM 2020

The world's largest trade fair for sweets and snacks

SWISS Pavilion @ ISM 2020

ISM - The world's largest trade fair for sweets and snacks. It continues to retain ist leading function as the central platform for its industry. Present your latest products and trends in the first row. The SWISS Pavilion offers you the ideal stage and puts your highlights in the limelight.



Target audience Hersteller/Vertrieb von ladenverkaufsfertigen Süsswaren- und Knabberartikeln.
Organizer Switzerland Global Enterprise
Event language



Country experts

Nadja Kolb, Switzerland Global Enterprise, Consultant Germany / UK + Ireland

Trade fair information

At ISM, the entire global market is reflected in the unique brath of its of its offerings. All relevant target groups are brought together. Small, medium-sized and market-leading suppliers establish direct contacts to global trade in order to fulfil consumers wishes with innovative ideas, creations and concepts. For mutual benefit and a profitable future.

Facts & Figures ISM 2019
The ISM in Cologne closed with very good results after four days. Over 38,000 trade buyers from over 140 countries experienced a variety of new products and trends as well as an attractive event programme. All the exhibitors were convinced of the outstanding quality of the visitors. Decision-makers from all trade channels took advantage of the world's largest trade fair for confectionery and snacks to engage in comprehensive business activities once again this year. 1,661 suppliers from 76 countries exhibited at ISM 2019. "ISM 2019 confirmed its international status as the industry's most important business platform in difficult times. This is confirmed not only by the stable quantitative figures but also by the high level of quality on the exhibitor and visitor side," says Gerald Böse, CEO of Koelnmesse GmbH. "We are also setting standards in terms of the quality of our products and services compared to other exhibitors worldwide. Nowhere else can industry professionals for confectionery and snacks find so many products and innovations from leading brand manufacturers, small and medium-sized enterprises and start-ups as in Cologne," adds Bastian Fassin, Chairman of the International Confectionery Fair (AISM) Working Group. "Once again this year, numerous top buyers and decision-makers from the sector used the ISM as a platform for their orders or for acquiring new business contacts. (Source: Final Press Report ISM)

Products / sectors
Chocolat and chocolat products • Sugar confectionery • Biscuits • Snack foods • Savoury snacks, ready-to-eat • Fruit snacks and vegetables snacks • Breakfast incl. coffee and tea • Ice cream, deep-frozen confectionerys • Trade associations, Publishing houses

Hall/Booth number
Hall 4.2/SWISS Pavilion

Climate neutral exhibition stand – myclimate
S-GE offers you the opportunity to limit the carbon impact of your participation
in ISM 2018. We support the project « Madagascar – solar and efficient ovens ».

Exhibitor information
Registration deadline




Koelnmesse GmbH Köln Messegelände Köln-Deutz
Messeplatz 1
50679 Köln

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