SWISS Pavilion
SWISS Pavilion ISM Middle East

SWISS Pavilion @ ISM Middle East 2023

The heart of sweets and snacks in the Middle East

ISM Middle East in Dubai, the leading trade fair for confectionery and snacks in the MEA region, offers inspiration and innovation, exciting networking opportunities, top-class exhibitors and expert visitors. This perfect combination is unique around the globe. You will also find the world's largest range of branded confectionery and snacks.

Present your latest products and trends in the first row. The SWISS Pavilion offers you the ideal stage and puts your highlights in the limelight.



Organizer Switzerland Global Enterprise
Event language



Dubai World Trade Centre
Sheikh Zayed Rd
United Arab Emirates

Registration deadline
Facts and Figures ISM ME 2022
  • 11,411 trade visitors
  • 332 exhibitors from 42 countries
  • 21 International and Regional Country Pavilions (Germany, France, USA, Spain, etc.)
Project team SWISS Pavilion

Valentin Diethelm, Switzerland Global Enterprise, Projekt Manager Trade Fairs

Sandra Brogli, Switzerland Global Enterprise, Projekt Manager Trade Fairs

Country experts

Suhail El Obeid, Switzerland Global Enterprise, Senior Consultant Africa, Middle East, Iran & Turkey (Zurich)

Luca Degiovannini, Switzerland Global Enterprise, Senior Director Southern Switzerland (Lugano)

Bastien Bovy, Switzerland Global Enterprise, Consultant India, Middle East, Africa (Renens)


SWISS Pavilion – You are in good hands with us

  • Booth ready for occupation on the day before the show starts
  • Concentrate on the development and care of your customers – we organize your appearance
  • Clear identification through Swiss design - the Swiss identity has long been known as a symbol of high quality standards and innovation
  • Benefit from the synergies of S-GE's worldwide network, including the Swiss Embassy, the Consulates General and the Swiss Business Hub

Participation Packages

Package «ISM ME mini» Showcase on 3 sqm booth
  • Basic kit 
  • 1 showcase
  • 1 high table and 1 bar stool
CHF 4,950.-
Package «ISM ME midi» 6 - 8 sqm booth
  • Basic kit
  • 1 lockable sideboard or 1 showcase 
  • 1 table and 3 chairs
CHF 1,425.-
Package «ISM ME mega» 9 - 11 sqm booth
  • Basic kit
  • 2 lockable sideboards or 2 showcases (or 1 of each)
  • 1 table and 4 chairs


CHF 1,395.-
Package «ISM ME maxi» Minimum 12 sqm booth
  • Basic kit
  • 2 lockable sideboards or 2 showcases (or 1 of each) / per 9 sqm
  • 1 tables and 4 chairs / per 9 sqm
CHF 1,365.-

S-GE Registration fee (mandatory): 

  • S-GE gold member: CHF 650.-
  • S-GE silver member: CHF 800.-
  • Non member: CHF 950.-

Mandatory fees by the trade show organizer (include the registration fee, enhanced internet listing, and the exhibitor insurance): approx. CHF 800.-

S-GE Service Package

S-GE Service Package

Services included

Infrastructure and booth construction: Attractive booth in Switzerland. design, booth with carpet, back and side walls and illumination, furniture according to desired package, 1 electrical connection, 1 brochure stand, 1 waste garbage can

Hospitality: Hosted hospitality area for you and your customers, soft drinks, coffee, tea, snacks and fruits, information desk, storage (limited space), Swiss networking dinner

Communication: Company logo on your booth, entry in the Swiss Online Exhibitor Directory

Organisation: Project management as well as organisational preparation, contact person before, during and after the trade fair, consulting session with all project partners, exhibitor badges and name tags, stand cleaning and garbage removal

Other servicesFree initial consulting sessionfirst port of call for export-related issuesGoGlobal Cockpit (free analysis platform), benefit from the worldwide network of our Swiss Business Hubs


Services not included
  • Transport and insurance of your exhibits
  • Individual stand design and additional furnishings
  • Technical connections and operating costs
  • Travel and accommodation
  • For more information please consult the S-GE general terms and conditions


Event Partners

Chocosuisse Biscosuisse fial Swiss Business Hub Middle East Swiss Business Council

Official program