SWISS Pavilion
SWISS Pavilion ISM Middle East

SWISS Pavilion @ ISM Middle East 2024

The heart of sweets and snacks in the MENA region

ISM Middle East in Dubai, the leading trade fair for confectionery and snacks in the MENA region, offers inspiration and innovation, exciting networking opportunities, top-class exhibitors and expert visitors. This perfect combination is unique around the globe. You will also find the world's largest range of branded confectionery and snacks.

Join the SWISS Pavilion from September 24 - September 26, 2024 at Dubai World Trade Center at ISM Middle East. The SWISS Pavilion offers the perfect platform to present your products, your company and your brands in an attractive environment. We take care about your booth and all organizational belongings - you will focus on your clients and visitors. 



Organizer Switzerland Global Enterprise
Event language



Dubai World Trade Centre
Sheikh Zayed Rd
United Arab Emirates

Registration deadline
Facts and Figures
  • more than 12,800 visitors
  • 352 exhibitors form 45 countries
  • 28 national pavilions
Project team SWISS Pavilion

Valentin Diethelm, Switzerland Global Enterprise, Projekt Manager Trade Fairs

Hannah Steiner, Switzerland Global Enterprise, Apprentice Trade Fairs

Country experts

Suhail El Obeid, Switzerland Global Enterprise, Senior Consultant Africa, Middle East, Iran & Turkey (Zurich)

Luca Degiovannini, Switzerland Global Enterprise, Senior Director Southern Switzerland (Lugano)

Bastien Bovy, Switzerland Global Enterprise, Consultant India, Middle East, Africa (Renens)


SWISS Pavilion – You are in good hands with us

  • Booth ready for occupation on the day before the show starts
  • Concentrate on the development and care of your customers – we organize your appearance
  • Clear identification through Swiss design - the Swiss identity has long been known as a symbol of high quality standards and innovation
  • Benefit from the synergies of S-GE's worldwide network, including the Swiss Embassy, the Consulates General and the Swiss Business Hub

Packages 2023

Package «ISM ME mini» Showcase on 3 sqm booth
  • Basic kit 
  • 1 showcase
  • 1 high table and 1 bar stool
CHF 4,950.-
Package «ISM ME midi» 6 - 8 sqm booth
  • Basic kit
  • 1 lockable sideboard or 1 showcase 
  • 1 table and 3 chairs
CHF 1,425.-
Package «ISM ME mega» 9 - 11 sqm booth
  • Basic kit
  • 2 lockable sideboards or 2 showcases (or 1 of each)
  • 1 table and 4 chairs
CHF 1,395.-
Package «ISM ME maxi» Minimum 12 sqm booth
  • Basic kit
  • 2 lockable sideboards or 2 showcases (or 1 of each) / per 9 sqm
  • 1 tables and 4 chairs / per 9 sqm
CHF 1,365.-

S-GE Registration fee (mandatory): 

  • CHF 650 S-GE gold member
  • CHF 800 S-GE silver member or member FIAL/Chocosuisse/Biscosuisse
  • CHF 950 non member

Mandatory fees by the trade show organizer (include the registration fee, enhanced internet listing, and the exhibitor insurance): approx. CHF 815.-

S-GE Service Package

S-GE Service Package

Services included

Infrastructure and booth construction: Attractive booth in Switzerland. design, booth with carpet, back and side walls and illumination, furniture according to desired package, 1 electrical connection, 1 brochure stand, 1 waste garbage can

Hospitality: Hosted hospitality area for you and your customers, soft drinks, coffee, tea, snacks and fruits, information desk, storage (limited space), Swiss networking dinner

Communication: Company logo on your booth, entry in the Swiss Online Exhibitor Directory

Organisation: Project management as well as organisational preparation, contact person before, during and after the trade fair, consulting session with all project partners, exhibitor badges and name tags, stand cleaning and garbage removal

Other servicesFree initial consulting sessionfirst port of call for export-related issuesGoGlobal Cockpit (free analysis platform), benefit from the worldwide network of our Swiss Business Hubs

Services not included
  • Transport and insurance of your exhibits
  • Individual stand design and additional furnishings
  • Technical connections and operating costs
  • Travel and accommodation
  • For more information please consult the S-GE general terms and conditions

Contact us

Event Partners

Chocosuisse Biscosuisse fial Swiss Business Hub Middle East Swiss Business Council

Official program