Swiss Pavilion

SWISS Pavilion @ SIAL Paris 2020

The world's largest food innovation exhibition

Together with Anuga in Cologne, SIAL in Paris is the world's leading trade fair for food innovation. During five days, the international trade visitors will be present with the whole diversity of the global food industry and the latest trends will be revealed. SIAL offers exhibitors and trade visitors an optimal platform for new and existing business developments.

Switzerland Global Enterprise is organizing once more a SWISS Pavilion at SIAL and is offering the possibility to showcase products and novelties under the attractive umbrella brand Switzerland.



Organizer Switzerland Global Enterprise
Event language




Parc des Expositions de Paris-Nord Villepinte
93420 Villepinte

SIAL 2018 Key Figures
  • 7,200 exhibitors from 119 countries, 87% from outside France
  • Record attendance: more than 310,000 professionals
  • 73% visitors from outside France (almost 200 countries)
  • 650 start-ups
  • 2,355 innovations submitted for the SIAL Innovation Awards
  • 135 official delegations, 26 government representatives
Exhibitors SWISS Pavilion

Project team SWISS Pavilion

Valentin Diethelm, Switzerland Global Enterprise, Project Manager Trade Fairs

Franziska Weibel, Switzerland Global Enterprise, Project Coordinator Trade Fairs

Country experts

Beat Kuster, Switzerland Global Enterprise, Senior Consultant Southern Europe + Benelux (Zurich)

Monica Zurfluh, Switzerland Global Enterprise, Head of S-GE Southern Switzerland (Lugano)

Benedikt Schwartz, Switzerland Global Enterprise, Senior Consultant North and South America, Europe (Renens)

Swiss presence at SIAL Paris

  • Country Pavilion for Swiss and Liechtenstein companies
  • Own exhibition space for each company
  • Joint hospitality area for your meetings
  • Attractive stand design creating an inviting atmosphere
  • Clear identification by the Swiss design – the Swiss identity is widely recognized as a symbol of high-quality standard, innovation and tradition
  • Benefit from the synergies of S-GE's worldwide network, including the Swiss Embassy, the Consulates General and the Swiss Business Hub
  • Ready to use stand
  • Concentrate on the development and care of your customer relations – we organize your participation


6-10 sqm booth
  • 1 table, 3 chairs
  • 1 lockable sideboard/showcase
  • S-GE service package
CHF 1,450 / sqm
11-15 sqm booth
  • 1 table, 4 chairs
  • 1 lockable sideboard/showcase
  • S-GE service package
CHF 1,435 / sqm
16-20 sqm booth
  • 1 table, 4 chairs
  • 2 lockable sideboards/showcase
  • S-GE service package
CHF 1,415 / sqm
min. 21 sqm booth
  • 2 tables, 8 chairs
  • 2 lockable sideboards/showcase
  • S-GE service package
CHF 1,395 / sqm
Showcase / Poster
  • Showcase / Poster


CHF 5,975.-
Your desire
  • Visitor arrangement
  • Other participation options
Contact us

S-GE registration fee:

  • S-GE gold member: CHF 650.-
  • S-GE silver or fial member: CHF 800.-
  • Non member: CHF 950.-

SIAL (partner registration fee): EUR 530.-

S-GE Service Package

S-GE Service Package

Services included

Infrastructure & booth construction: Design in the prominent Switzerland. branding, basic furnishing according to the participation document, back and side walls, carpet, fascia with original company logo and booth number, internet Access, power supply, illumination, 1 garbage

Bistro Suisse: hosted hospitality & networking area, Swiss specialties, snacks and fruits, soft drinks, tea and coffee, wardrobe & storage facilities (limited)

Communication: Advertising onsite, Swiss online exhibitor directory, press release, logo wall, direct links to all exhibiting companies via the S-GE website

Organization: Project management before, during and after the show, consulting by all project partners & the S-GE project team, exhibitor meeting in Zurich, exhibitor badges, name tags, photos, cleaning & garbage removal

Services not included
  • Transport and insurance of your exhibits
  • Individual stand design and additional furnishings
  • Technical connections and operating costs
  • Travel and accommodation
  • For more information please consult the S-GE general terms and conditions

What our customers say

Arnold Furtwaengler

Arnold Furtwaengler | CEO | Wander AG

«Thanks to Switzerland Global Enterprise, we are able to dedicate ourselves entirely to the customer when we attend trade shows, and leave the organization to the professionals.»



Valentin Diethelm

Valentin Diethelm

Project Manager Trade Fairs

Franziska Weibel

Franziska Weibel

Project Manager Trade Fairs

Event Partners

fial SCM SBH France myclimate
Read more
Recommend us
How should we contact you?

Premium Partner

Strategic partners

Institutional partner

Official program