Swiss Pavilion

SWISS Pavilion @ Speciality and Fine Food Fair

September 6 - 8, 2020 in London Olympia

Join us to the UK's leading showcase of fine Food and drinks.

SWISS Pavilion @ Speciality and Fine Food Fair

The Speciality & Fine Food Fair is the premier exhibition in the UK for gourmet and prime food and drinks. The show has been running for 20 years and welcomes more than 10,000 buyers and decision-makers from the British food industry every year. As the only trade fair that clearly positions itself in the high-end and gourmet segment, it is the ideal platform to showcase fine food and drinks. Bringing together international players and buyers, SFFF provides a strategic platform for information exchange, market exploration, trade and business collaborations.    On its occasion, The Swiss Business Hub - together with S-GE – has built a unique programme combining a convenient presence at the Swiss Pavilion and a range of activities designed to support your market expansion.

As an exhibitor at the Swiss Pavilion you will benefit from further advantages besides your presence: 

  • Clear positioning for high-quality food and local specialities for the gourmet and upscale food retail trade
  • Specially arranged meetings with traders and buyers - organised by our food expert Jane Milton
  • Product evaluation prior to the fair by our expert Jane Milton - for the best possible product selection for the British market
  • Great visibility thanks to the Swiss branding at an excellent location


Target audience Swiss and Liechtenstein producers of food, softdrinks and spirits
Organizer S-GE, SBH UK
Event language


Trade fair information

10,000+ key figures from the food & drink sector:

  • 79% Purchasing Authority
  • 21% Retail Buyers: multiples, food halls and independent retailers
  • 27% Hospitality and Food Service Buyers: caterers, restaurants, hoteliers, cafes, pubs & bars
  • 15% Wholesale Buyers: importers, distributors, wholesalers
  • Visitors also include chefs, government bodies, manufacturers, trade press and journalists
Exhibitor information
  • food & drink producers, artisan, craft and start-ups
  • Innovative start-up businesses that have been trading for 36 months or less
  • Luxury drinks, mixers, non-alcoholic drinks and high-end bar snacks producers
Registration deadline




Hammersmith Road
W14 8UX London
United Kingdom

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