SWISS Pavilion
SWISS Pavilion at SLUSH 2022

SWISSTECH Pavilion @ SLUSH 2022

The World's Leading Start-up Event

Slush is bringing the global startup ecosystem under one roof. In cold, dark November, a curated group of speakers from across the globe, showcases, and unique networking opportunities will all be in Helsinki. In 2022, more than 12,000 visitors, around 4,200 startups, 2,200 investors and 400 media representatives will meet during two days. Thanks to the great matchmaking tool of Slush, start-ups will have the chance to meet the right people in an efficient way. Side Events happening across the city throughout the Slush Week, the fun flows out of the exhibition hall and into the streets.

The SWISSTECH Pavilion serves as home base and platform to meet, network and pitch. Twice a day, a Swiss hour is organised (and published in the official slush program), during which the Swiss start-ups appear on stage and do an elevator pitch.



Organizer Joint organization of Switzerland Global Enterprise (Trade Point Nordics) and Presence Switzerland
Event language




Registration deadline
Project team SWISS Pavilion

Gustav Henriksson, Head of Trade Point Nordics

Philip Morger, Senior Consultant Starters Program

Michael Kühn, Senior Consultant CIS and Nordic Countries

About Slush
  • 4,200 startup founders and operators
  • 2,200 investors
  • 400 media representatives
  • A gathering of 12,000 curious minds at the Helsinki Expo and Convention Center


  • 1-2 entry tickets and participation in the swisstech pavilion (rental, reception desk, seating, 230V power connection, company logo and monitor for company presentation.)
  • Use of the meeting facilities and infrastructure at the pavilion (upon availability)
  • Daily pitch opportunities during SWISS Hours
  • Official visit by a Swiss delegation
  • Invitation to kick-off pre-event in Switzerland and preparatory support
  • Invitation to Ambassador's Welcome at the Swiss Embassy
  • Invitation and pitch opportunity at the Swiss Ambassador's Investor Breakfast
  • Invitation to Swiss-Austrian Raclette evening
  • Registration and organizational support for your fair participation
  • Promotion of your fair participation, in particular by using Swiss officiality
  • Arrangement for participation in any accompanying events

Cost for the selected start-ups with Innosuisse support CHF 2,200 (total value CHF 7,200). 

The swisstech pavilion is open to start-ups in the Innosuisse Coaching program or for those who have achieved the Innosuisse certificate less than 3 years ago. In case you do not fulfill this criteria, kindly get in contact with us. 

CHF 2,200

Optional Business Support Packages

Public Relations Support
  • Workshop together with a PR specialist to jointly develop a press release. Identify the needs of the media landscape and develop key messages for the press release.
  • Goal: A customized corporate press release that draws attention to your start-up, delivered to the local media with the help of a specialist
CHF 200 for start-ups with Innosuisse support (regular rate CHF 2,400)
Investor Readiness Check-Up
  • 2 group and 1 individual sessions together with a VC specialist to improve the pitching skills and the messaging towards investors. 
  • Goal: Increasing the chances of success with investors by professionalizing the pitch and the value proposition.
CHF 400 for start-ups with Innosuisse support (regular rate CHF 2,600)
Business Partner Search
  • Identification and initial contacts with potential customers or partners, arrangement of 1:1 meetings (matchmaking at SLUSH excluded). 
  • Goal: identify and get in contact with new potential partners
CHF 400 for start-ups with Innosuisse support (regular rate CHF 2,600)
Pre-Programme Stockholm

Start-ups can arrive in Stockholm as early as Monday, 14th November and take part in a pre-programme. This includes:

  • Meeting and elevator pitching for a selected group of investors
  • Visit to an innovation hub in Stockholm
  • Accommodation at Unity co-working space or hotel (upon availability)
  • Swisstech cruise with TallinkSilja to Helsinki
CHF 400 for start-ups with Innosuisse support (regular rate CHF 1,000)


How should we contact you?

Event Partners

Presence Switzerland Swisstech Innosuisse
How should we contact you?

Premium Partner

Strategic partners

Institutional partner

Official program