Seminar cheese market in Brazil

With 1,200 tons of volume in 2017 and sales of BRL 21.6 billion (CHF 5.7 billion), the Brazilian cheese market reengaged growth after the long economic crisis of the last years. The 208 million consumers in the country are eager for quality products and, taking into consideration the low 5.5 kilos average consumption per year, there is a considerable margin for sales growth. As the economic outlook improves, the consumers tend to have more disposable income for imported goods and Swiss cheese is already perceived as premium quality.
Switzerland Global Enterprise and Swiss Cheese Marketing, in cooperation with SECO and Federal Food Safety and Veterinary Office, invite interested companies to know more about the potentialities of the Brazilian market and to understand the regulatory issues concerning the export procedures.

Event Program

• 15.00 - 15.30
  Registration & Coffee
   
• 15.30 - 15.40
  Welcome & Introduction
  Fabio Speciale, Senior Consultant South America, Switzerland Global Enterprise
  Dr. David Escher, CEO of Switzerland Cheese Marketing AG
   
• 15.40 - 15.55
  Swiss-Brazilian economic relations and perspectives
  Minister Philippe G. Nell, Head of Americas Unit, SECO
   
• 15.55 - 16.15
  Regulatory accreditation of Swiss Cheese producers in Brazil
  Christina Gut Sjöberg, International Affairs Officer, Federal Food Safety and
  Veterinary Office (BLV)
   
• 16.15 - 16.45
  Opportunities for Swiss companies in Brazil's growing cheese market
  Bruno Aloi, Deputy Head, Swiss Business Hub, Sao Paulo
   
• 16.45 - 17.15
  Regulatory procedures for entering the Brazilian market
  Laurent Hernandez, CEO Mandala International - via Skype
   
• 17.15 - 18.30
  Networking Apéro