The potential of the Indian market for foodstuffs

India Food Journey - A palette of opportunities for Swiss exporters

The new taste of India

The Indian foodstuffs market is changing. Altered consumer needs and new sales formats are really pushing the market. The consequence of this is new and interesting opportunities for export. In our webinar, experts discuss how Swiss foodstuff and beverage companies can take advantage of these.

India’s appetite for imported foodstuffs and beverages has been awakened. Growing awareness, changing lifestyles, and higher incomes are creating new food trends in urban India and redefining the market in India for foodstuffs and beverages. Indian consumers are increasingly demanding high-quality gourmet products. They not only want healthy foodstuffs and beverages, but also a huge selection – organic, gluten-free, and vegan options are particularly popular. 

E-commerce and food trends
Consumer behavior has also changed. Online retail is currently seeing huge growth. Modern sales channels are reshaping the market and offering new and interesting opportunities. Coupled with the recent food trends and desire for high-quality imported food, these new channels are a welcome chance for Swiss foodstuff and beverage companies to access the Indian market. 

Webinar: Indian Foodstuffs and Beverage Market
In our webinar, you can find out what you need to take into account when entering the Indian market. Experts provide a detailed presentation on the change in Indian eating habits and food trends and demonstrate the associated opportunities for Swiss exporters. You will gain an insight into the sales and marketing channels of the Indian foodstuffs market and can learn from the experiences of Swiss companies that already operate in India.



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Target audience Swiss and Liechtenstein SMEs
Organizer Switzerland Global Enterprise
Event language




Cost of participating Free of charge
Registration deadline
Starting time India

14:30 IST




by Bastien Bovy, Consultant, Switzerland Global Enterprise

Welcome address

by Dr. Ralf Heckner, Ambassador of Switzerland to India and Bhutan

F&B opportunities for Swiss companies in India and how to access them

by Tarun Gupta, Founder, T&A Consulting

The Swiss Store on Amazon India

by Dr. Vijay Iyer, Senior Trade Advisor, Swiss Business Hub India

Key success factors for establishing a Swiss F&B brand in India

by Rahul Narang, Founder & Chairman, The Narang Group

Ready for India: Announcing the Swiss Food Mission 2021

by Deepti Sharma, Deputy Head, Swiss Business Hub India


Moderated by Deepti Sharma, Deputy Head, Swiss Business Hub India


by Bastien Bovy, Consultant, Switzerland Global Enterprise


Dr. Ralf Heckner

Dr. Ralf Heckner

Schweizer Botschafter für Indien and Bhutan

Since September 2020, Mr. Heckner is Ambassador to India and Bhutan. 

From September 2015 to 2020, he was Ambassador to Kenya, with concurrent accreditations to Burundi, Rwanda, Somalia and Uganda. He served as Permanent Representative to UNON as well. 

From 2013 to 2015, Ambassador Heckner was Head of the Crisis Management Center. He reported directly to the State Secretary. 

From 2010 to 2012, Mr. Heckner was Deputy Head of the United Nations and other International Organizations Division. This Division is the Swiss government’s primary interlocutor with the United Nations. 

From 2007 to 2010, Mr. Heckner was Office Director of Human Rights Policy of the FDFA. His duties included co-ordinating Switzerland’s human rights policy, preparing and enhancing Switzerland’s bilateral human rights dialogues and defining Switzerland’s multilateral human rights policy positions. 

From 2003 to 2007, Mr. Heckner was First Secretary, then Counselor for Political Affairs at the Embassy of Switzerland in Washington, D.C. 

Tarun Gupta

Tarun Gupta

CEO and Managing Partner, T&A Consulting

Tarun Gupta is the Managing Partner of T&A Consulting, with over 20 years of experience in in the field of Corporate & Investment Banking and Consulting.

Tarun has a proven track record in promoting bilateral trade and investment between India and various countries across different continents. He leads a team of experienced professionals who have assisted over 400 overseas companies from more than 20 countries, looking to do business in India.

Tarun is a regular participant at key industry events, with close working relationship at CXO level in leading Indian organizations and various Foreign Economic Development Organization’s looking to strengthen trade and investment ties with India. 

Tarun is a graduate in Mechanical Engineering from Delhi University and an MBA from Indian Institute of Management.

Rahul Narang

Rahul Narang

Founder & Chairman, The Narang Group

Having graduated in Entrepreneurship from Babson College in Boston, Rahul Narang branched out from the family hospitality business two decades ago, to form his own company - The Narang Group, which today, is one of the leading premium food & beverage companies in India.

With over 300 talented professionals, the group has successfully introduced an entire nation to some of the finest food & beverage brands. Their current portfolio comprises of world class brands such as Lindt Swiss chocolates, Fever Tree premium mixers, Fiji natural artesian water, San Benedetto natural mineral water & illy caffè to name a few. The route-to-consumer that they have built and developed for these brands in India over the years, soon led to the idea of launching their own portfolio of lifestyle health & wellness beverages.

The Narang Group owns the No. 1 premium natural mineral water in India and the group’s target audience is the top-of-the-pyramid 100 million people in the country.

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