Webinar
Guidance for the Russian food market

Guidance for the Russian food market

Recognizing potential, overcoming hurdles

With 146 million inhabitants, Russia is an interesting market for FMCG (Fast Moving Consumer Goods) – especially when it comes to foodstuffs. But the Russian foodstuffs market is not easy to get a foothold in. It's just as important to have a local, reliable partner as it is to be appropriately prepared. Our webinar sets you up with tips and valuable first-hand information.

It is large and promising, but a strictly regulated environment makes the Russian foodstuffs market a tough nut to crack. Entry into the market is time-consuming and comes with considerable administrative hurdles; EU certificates are not valid in Russia. Different certifications such as conformity declarations or safety certificates will required, depending on the product category. Various Russian ministries and institutions are responsible for issuing them. It's a pretty complex business that definitely requires help. Swiss foodstuffs exporters and producers should therefore have an experienced local partner to help with the procurement of the necessary documents and to serve as a reliable source.

The potential of the Russian food market
However, if market entry is successful with the appropriate support, Russia offers promising opportunities for Swiss food exporters and producers. Swiss products enjoy an exceptional reputation in Russia. The Covid-19 pandemic has also generated new formats, and the market is experiencing a transformation when it comes to FMCG. But there are also constants: the demand for premium food continues unabated. High-quality chocolate, coffee, tea, cheese and tobacco are particularly popular.

First-hand information for a successful entry onto the market
You will discover more information all about the potential of the Russian food market in our webinar. What are the prevailing trends? What are the developments in e-commerce? How do I make the necessary contacts? And how do I accumulate the relevant knowledge for the market? Dive into the Russian food market with us and gain first-hand tips and information for successful market entry – Kägi and Margot Fromages are among the Swiss companies reporting on their experiences in Russia.

Intro

Information

Date
iCal Download
Target audience Swiss and Liechtenstein SMEs
Organizer Switzerland Global Enterprise
Event language

English

Place

Online webinar
Switzerland

Cost of participating Free of charge
Registration deadline
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You will receive the login for the platform "InEvent" one day before the webinar by email.

Program

Program

Welcome

By Michael Kühn, Senior Consultant Russia + CIS, Switzerland Global Enterprise

General introduction on food regulations

By Urs Furrer, Director, Chocosuisse

Presentation: Russian food market - Regulatory environment

By Alina Soboleva-Danel, Senior Trade Advisor, Swiss Business Hub Russia

25 years on the Russian dairy market

By Anthony Margot, co-owner, Margot Fromages

How Kägi entered the Russian market

By Denis Vlasenko, Business Development Director Russia & CIS countries, Kägi

Q&A

Speaker and participants via chat function

Closing words

By Michael Kühn, Senior Consultant Russia + CIS, Switzerland Global Enterprise

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