Webinar
The opportunities of the food market in South Korea

The opportunities of the food market in South Korea

High quality, healthy and functional food

Switzerland has a good image in South Korea - the foodstuffs imported, such as chocolate, are considered premium products. The demand for high quality is steadily increasing, as is the demand for healthy and functional food. These trends offer interesting opportunities for Swiss companies. Our webinar provides tips and information for entering the food market in South Korea successfully.

The South Korean food market is growing rapidly. High quality plays a central role here; premium products are in consistently high demand in Asia's fourth-largest economy. Healthy foods are also very popular. Functional food is also a big topic in South Korea. South Korean consumers are receptive to foodstuffs enriched with ingredients that have a positive effect on health. What's more, the COVID-19 pandemic has fueled this trend even further.  

Swiss premium product Chocolate very popular
According to forecasts, the market for healthy and functional foods will continue to grow strongly. Coupled with the high quality standards, the South Korean market for foodstuffs offers great potential for Swiss food companies. South Korea already imports a lot of food from Switzerland, especially coffee and chocolate. 

Webinar: How to ensure food exports to South Korea succeed
Learn how you too can take advantage of the growing South Korean demand for premium products, healthy food and functional food, in our webinar. Together with the Swiss Business Hub South Korea, we provide an overview of the South Korean market for foodstuffs and the demand for Swiss products, and highlight business opportunities for Swiss food exporters and explain country-specific regulations.

Intro

Information

Date
iCal Download
Target audience Swiss and Liechtenstein companies operating in the food sector
Organizer Switzerland Global Enterprise
Event language

English

Place

Online webinar
Switzerland

Cost of participating Free of charge
Registration deadline
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You will receive the login for the platform "InEvent" one day before the webinar by email.

Program

Program

Welcome and introduction

by Alain Graf, Senior Consultant Asia, Switzerland Global Enterprise

General market overview

by Sun Kyoung Chung, Swiss Business Hub Korea

Business Talk

by Karsten Kühme, CEO Nestlé Korea and and Min-Seo Kang, Swiss Business Hub Korea

Q&A

Speaker and participants via chat function

Closing words

by Alain Graf, Senior Consultant Asia, Switzerland Global Enterprise
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