Webinar: How to enter the UK market successfully

The food and beverage market is a tough market. Clear brand and product positioning as well as an omnichannel sales strategy are a must for success. An orientation towards the north is worth it here. The United Kingdom offers Swiss companies an interesting market in many ways.

High-end, convenience and healthy food
On the one hand, the British market is growing strongly. Its growth forecasts between 2019 and 2022 are 10 percent and 19.1 billion pounds. On the other hand, it is dynamic and competitive. Consumers want high-quality food and beverages (high-end food). There is particularly high demand for those that are convenient to consume (convenience food) and have health benefits (healthy food). The COVID-19 pandemic has additionally fueled the need for a healthy lifestyle.

Food innovations are in demand
In addition, the British are receptive to trends; beverage and food innovations are extremely welcome on the Isles. British consumers are early adopters – they gladly try out new soft drinks, enjoy gourmet food or try alternative sources of protein. Therefore, the UK is the ideal place to test new products and gives Swiss food and beverage companies many trading opportunities – not only for chocolate and cheese, but Swiss food is also popular here.

Webinar: How to take the step towards the UK
Would you like to use the potential of the food and beverage market in the United Kingdom for yourself? We will help you to recognize and exploit it. In our free webinar on April 14, 2021, from 1:30 p.m. to 2:30 p.m., we will present the trends in the British food and beverage market to you. We will show you its structure, which specific requirements have to be met, how you can develop your sales and be able to address buyers in the right way. We look forward to your attendance!