Australia is one of the wealthiest countries in the Asia-Pacific region. The highly developed market economy has been growing steadily for almost three decades. The politically stable environment, transparent process structures, high purchasing power, English as a business language, and a certain cultural proximity to Switzerland make it really easier for Swiss SMEs to enter the market.
Are you considering entering the Australian market? Are you already active in the Australian market and need tips, advice or support with your next steps? Do you have technical or regulatory questions? Would you like to know about the state of the Australian economy and how Swiss-Australian commercial relations have been developing?
In this section we provide you with guides, checklists and background information on doing business in Australia - specifically for Swiss SMEs and start-ups.
Discover your individual sales potential in Australia
Analyse a wide range of data and compare Australia to other countries - specifically for your products!
Australia offers opportunities in many different sectors. In this section we highlight interesting potential for selected Swiss industries and explain how to exploit it.
Find opportunities for your business in Australia
Our database is fed by our global network, tender platforms and a wide range of other sources
Events and Trade Fairs
Especially for SMEs it is important to feel a new market to really understand its potential fit. Our business trips and events take you to the country and our events - webinars or in-person - in Switzerland allow you to exchange with experts and peers and leverage our network for your growth.
Relevant news for Swiss firms
The role of governments for international business is ever increasing. In this section you can find relevant news about market entry in Australia.