Japan is a strategically important industrial country with a strong domestic market and high purchasing power. It is the world’s third-largest economy and is home to many companies in the highly advanced manufacturing industry. Products manufactured in Japan continuously set new standards in quality, technology and service which can be seen by the wide application of AI, Big Data and IoT throughout all sectors. Japan's main industries include automobiles, electronics, semiconductors, iron and steel, petrochemicals, pharmaceuticals, biotechnology, shipbuilding, aerospace and processed foods. As a global player, Japan is particularly attractive for providers of high-quality products and niche applications.

Market information

Market information

Is Japan the correct export market for your Swiss SME? Are you are already active in the Japanese market and need tips, advice or support with your next steps? Do you have technical or regulatory questions? Would you like to know about the state of the Japanese economy and how Swiss-Japanese commercial relations have been developing?

Here you will find guides, checklists and background information about the Japanese market and culture, upcoming country consultations and contacts at our Swiss Business Hub in Tokyo.

GGC Japan

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Analyse a wide range of data and compare Japan to other countries - specifically for your products!

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