Vietnam is a rapidly developing country with a dynamic and emerging market economy. Its development builds upon socio-political and macro-economic stability, as well as effective inflation control and improvements in the quality of growth. Moreover, the purchasing power of the almost 100-million strong population has made Vietnam an attractive market for foreign businesses.

Market information

Market information

Are you considering entering the Vietnam market? Are you already active in Vietnam and need tips, advice or support with your next steps? Do you have technical or regulatory questions?

In this section we provide you with guides, checklists and background information on doing business in Vietnam - specifically for Swiss SMEs and start-ups.

Role of Swiss businesses in the Vietnamese economy

© Embassy of Switzerland in Vietnam and Federal Department of Foreign Affairs.


In May-June 2023, the Embassy of Switzerland in Vietnam, with the support from the Swiss companies in Vietnam and EM Productions, produced a video to illustrate the role and impacts of Swiss businesses in the Vietnamese economy.”

Screenshot GGC

Discover your individual sales potential in Vietnam

Analyse a wide range of data and compare the Vietnam to other countries - specifically for your products!

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Industry information

Business Opps GGC

Find opportunities for your business in Vietnam

Our database is fed by our global network, tender platforms and a wide range of other sources

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Events + trade fairs

Events and Trade Fairs

Especially for SMEs it is important to feel a new market to really understand its potential fit. Our business trips and events take you to the country and our events - webinars or in-person - in Switzerland allow you to exchange with experts and peers and leverage our network for your growth.


Success stories and further information

The role of governments for international business is ever increasing. In this section you can find relevant news about market entry in Vietnam.

Contact us

Contact us


Official program