Food imports have increased sharply in South Korea - in 2020 they grew by almost 30 per cent compared to 2011. Swiss products are also in demand. Read the report or watch the webinar by our local experts to find out which Swiss foodstuffs, apart from coffee and chocolate, are particularly trendy, for which Swiss products there is hidden potential and how SMEs are successfully mastering market entry into the Asian country.
Wine is a popular luxury around the world – and this includes the Nordic countries. Wine, alongside beer, is one of the most popular alcoholic drinks in Denmark, Sweden, Norway and Finland. Is it also an interesting market for Swiss wine producers and exporters? Definitely. But a word of caution: there are wine monopolies here. You can find out how wine exports still works in spite of this, about the prevailing trends on the Nordic wine market and what else needs to be considered here in our webinar recording at the end of the article.