Norway is one of the richest countries in the world in terms of per capita income. The Scandinavian nation owes this fact to its wealth of resources, particularly its rich offshore oil deposits. Norway wants to reduce its dependence on the oil sector and diversify its economy more broadly.

Research-intensive industries in particular are set to receive more support, and the government in Oslo plans to invest considerable sums of money in expanding its road and rail network. Suppliers in the Infrastructure sector who can prove a carbon reducing or carbon capturing effect should have good chances of succeeding. Digitization, in which the country already plays a pioneering role, is also expected to attract considerable investment. The most notable challenges await suppliers of food or FMCG, as Norwegians prefer domestic brands on one hand, and sometimes ridiculously high import duties and strict rules make it difficult for foreign suppliers of consumer goods.