Forum for Swiss Foreign Trade and Investment

Programme overview

Rethinking business models - the international competitive advantage of tomorrowSwiss SMEs are masters when it comes to optimizing innovative products and efficient processes - but the pressure on margins is still there. Their competitive advantage in future is therefore a clever business model, based on the rapid technological and social upheavals in their target markets and new sources of income.

Programme overview

The Forum for Swiss Foreign Trade (AWF) on 18 May 2017 in Zurich will be totally devoted to the innovation of international business models.

11:15 am: General Assembly
• Ruth Metzler-Arnold, President of the Supervisory Board, Switzerland Global Enterprise

12:15 pm: Networking lunch

12:35 pm: Press conference

12:30 pm: Member Special lunch

  • Ruth Metzler-Arnold, Chairwoman of the Supervisory Board of Switzerland Global Enterprise
  • Dr. Christoph Loos, CEO, Hilti Corporation

1:30 pm: Getting started in the world of new business models

  • Presentation and greeting, Daniel Küng, CEO, Switzerland Global Enterprise
  • Greeting, Alexandre Zeller, President of the Executive Board, Credit Suisse (Schweiz) AG
  • «Rethinking business models - how to successfully develop an SME in the digital age», Cristina Riesen, Entrepreneur, start-up mentor and lecturer
  • «Tools as-a-Service», Dr. Christoph Loos, CEO, Hilti Corporation

3:00 pm: Networking break

3:40 pm: Going deeper into the topics of the forum with practical Breakout Sessions (parallel)

  • Breakout Session 1 - Credit Suisse AG: «International competitive advantage of the future - how can businesses adapt to new market conditions?»
  • Breakout Session 2 - Credit Suisse AG: «Customer management in the digital age»
  • Breakout Session 3 - AXA Winterthur: «New markets, new challenges - agility, innovation and business model adaption as a solution approach»
  • Breakout Session 4 - PricewaterhouseCoopers: «Effective digitalization makes for winners»
  • Breakout Session 5 - Schweizerische Post / Asendia: «New developments, opportunities and challenges of cross-border e-commerce»
  • Breakout Session 6 - Microsoft Schweiz GmbH: «Customers and markets are the main focus - period»

4:40 pm: Networking break

5:10 pm: Success factors for Swiss exporters - Export Award ceremony

  • Ruth Metzler-Arnold, President of the Supervisory Board, Switzerland Global Enterprise

6:00 pm: Executive Talks (parallel)

  • «Why Ricola now has a lab», Eva Richterich, CEO, Ricolab
  • «Changing company structures - enabling organizations to meet customer demands», Marcel Pawlicek, CEO, Burckhardt Compression AG
  • «Digitalization and innovative business models», François Pugliese, CEO, ELITE SA
  • «Event the most innovative business model must constantly reinvent itself», Samy Liechti, Founder, BLACKSOCKS SA
  • «How does Vladimir Petkovic deal with changes?», Vladimir Petkovic, Head Coach, Swiss National Soccer Team

6:45 pm: Conclusion and thanks

  • Daniel Küng, CEO, Switzerland Global Enterprise

7:00 pm: Cocktail party with live music


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