Case Study

New study on e-commerce as a guide for Swiss SMEs

E-commerce continues to grow: in Switzerland alone, the proportion of online shoppers rose from 78% in 2014 to 86% in 2017. Swiss SMEs can leverage e-commerce to further increase global sales. At the same time, online business is also stepping up competition, creating additional tasks for companies. A new study now highlights the challenges and the corresponding solutions. 

Global e-commerce sales forecast to increase to USD 4.9 billion by 2021.
Global e-commerce sales forecast to increase to USD 4.9 billion by 2021.

The potential is huge: Worldwide, online sales are expected to more than double from currently USD 2.3 billion to USD 4.9 billion by 2021. E-commerce certainly offers Swiss companies interesting opportunities – in Switzerland and abroad.

But how can SMEs guarantee reliable shipping in e-commerce? How are returns managed? How should you deal with VAT and customs duties? These are just some of the questions Swiss SMEs face when they decide to engage with e-commerce. While expenditure for customs duties and VAT is related to operational resources and can be estimated, returns cannot be fully controlled or prevented.

The new NetComm Suisse study "Key requirements for the international success of Swiss E-commerce" illustrates in detail the opportunities and challenges facing Swiss SMEs and uses various practical examples to describe how companies can successfully master these challenges.

The study is free of charge for S-GE members

The study "Key enables for the Swiss international e-commerce success" is available to S-GE members free of charge. To order the study (in German or English), please send an e-mail to:
Are you not an S-GE member yet? Join now and benefit from discounted business travel and mandates, as well as free events and market surveys, and actively network with the community of members – more than 2,200 Swiss exporting SMEs. Further information

About NetComm Suisse

NetComm Suisse Association is working to leverage the broader e-commerce community in Switzerland to bridge the gap between traders and digital service providers and promote an agenda for growth and success on a national and global scale. NetComm Suisse seeks to help both established and emerging e-commerce retailers connect, expand and leverage the best services, training and consultancy.


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