South Korea’s per capita chocolate consumption was moderately low at 607g, while that of Switzerland stood at 9kg as of 2015. However, recent consumer trends are shifting to small luxuries and high-quality products, a boon for premium chocolate brands, as consumers are willing to pay more for value-added brands in their choice of snacks and desserts. In general, European chocolates including Swiss brands are regarded as premium-priced products that use quality ingredients and minimal artificial additives.
Demand for premium products – an opportunity for Swiss chocolate brands?
The Swiss Business Hub South Korea has produced a factsheet, which can be downloaded below. These are the topics covered in the fact sheet:
- Overview of the Korean chocolate market
- Challenges and opportunities for Swiss SMEs looking to enter the market
- Current market development (distribution channels, types of chocolates, peak seasons)
- Key players in the market
- Support and contacts for Swiss SMEs