Fact Sheet

Exciting Opportunities for Swiss Exporters in Japan’s Hydrogen Market

In order to create a sustainable and self-reliant energy supply, Japan is aiming to become a hydrogen-based society—and it is already well the way. But what kind of opportunities are there for Swiss exporters? And what are the key issues that need to be considered when entering the Japanese market? This fact sheet provides an overview, the policies in play, and the ample business opportunities it offers.

Hydrogen Japan

Japan’s hydrogen and fuel-cell technologies are among the world’s most advanced. In order to reach its zero-emission target by 2050. Japan will continue to expand its technologies domestically while promoting international collaborations that will lead to the realization of a hydrogen-based society. 

Looking Ahead to 2030

By 2030, the market value should reach JPY 1 trillion (CHF 8.57 billion), and the government aims at establishing a supply chain to procure 300,000 tons of hydrogen per year, as it strives to increase energy self-sufficiency and reduce its carbon footprint. 

Strengths and Opportunities

Industry strengths: Major energy and transportation players have stepped up to the challenge and are working on developing innovative technical solutions to increase power generation capacity while reducing costs, often collaborating with one another. 
Key opportunities: Mobility, infrastructure, power generation, storage and distribution, and end-user solutions are market segments where Swiss exporters can explore worthwhile opportunities with their own specific technologies and know-how.

Download our fact sheet: It’s short and succinct and presents the Japanese government’s roadmap as well as the key areas and opportunities for Swiss companies.

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