This publication offers a brief overview of the rapid development of e-commerce in Poland, which has been further accelerated by the pandemic. In terms of market profile, Poland is still punching below its weight and the potential for e-commerce expansion is huge.
Growing numbers and fast development
The number of companies investing in e-business and offering dedicated apps is constantly growing. Polish Allegro and Inpost are local e-commerce champions. The fastest developing services are grocery sales and home delivery. E-commerce has also been the major contributor to the robust growth of parcel machines and warehouse capacity.
Increased demand for digital development professionals
This boom has set the scene for an increased demand for digital development professionals and managers. Prospectively, the share of online shopping in Poland should reach 20% of retail sales by 2026 (10% in 2019), while the average e-commerce spending per buyer is forecasted to increase by roughly 60% in 2020-2026.