“Made in Switzerland” as a guarantee for success
Swissness is respected worldwide, including in Italy. Products “made in Switzerland” have always enjoyed an excellent reputation with our southern neighbors. Swiss products are known for their quality and high degree of innovation and are considered luxury goods - especially in the cosmetics sector. The country also has a high purchasing power; the strongly represented over 30s generation is always looking for new, high-quality products. As Switzerland's third largest trading partner, Italy is therefore of particular interest to Swiss cosmetics companies.
The potential of the Italian domestic market
Thanks to numerous companies, trade associations and research centers, the Italian cosmetics market has very extensive and broad expertise and therefore offers ideal export conditions. Added to this is the Italians’ great passion for all types of cosmetics; the biggest pull factor of all. The best thing is that the market is continuously growing - for example for anti-aging or health-related beauty products - and constantly has new trends in store. According to current forecasts, the focus over the next few years is likely to be on men's cosmetics and hand hygiene.
Our market report, your jump start
Either way, exporting cosmetics to Italy is not entirely unproblematic. That's why we are happy to support you in this - with our market report. It analyzes the economic situation in our southern neighboring country, looks at future trends, and highlights the opportunities of the Italian cosmetics market: When and why is it worth exporting to Italy? Why can setting up a company in Italy be strategically important? And what has to be taken into account in the process? Our market report also tells you which distribution channels are used most frequently and which products are in demand and to what extent.
