Between 2010 and 2019, distance selling expenditures ranged between 9% and 11% of total. The non-percentage figure in euros rose continuously on increasing consumer spending (2010: €5 billion, 2019 €8.1 billion). A significant rise was recorded in the last two years as compared to the years before, reflecting changing purchasing behavior and the accessing of new customer groups in the Corona pandemic . Steady growth in the sector offers Swiss SMEs various opportunities to gain a foothold in the Austrian market via e-commerce.
In our article, you will read and learn more about:
- Facts on market participants, customer segments and product categories
- The regulatory environment
- Customs, VAT and other taxes
- Customer service