Industry Report

Selling via E-Commerce in Singapore

Singapore’s e-commerce market is the most diverse in the region and is growing fast, buoyed by high speed IT infrastructure, a tech-savvy population, and government support. Statista estimates e-commerce revenues to have reached USD 6.1 billion in 2021, with the largest segments being electronics (27%) and fashion (26%). Our report provides information on potential business opportunities and pathways for Swiss firms to sell their products in the market, both directly to end customers as well as via local importers.


Local brands such as Razer and Creative, along with resellers like Courts and Qisahn, are opting for an omnichannel retail strategy to capture a bigger market share. A 2021 survey by PwC highlighted that Singaporeans shop online nearly as often as they shop in person. Shoppers in Singapore may also window shop offline before buying online or purchase online and collect in-store click and collect so as to try the product before buying. This provides consumers in Singapore the convenience meeting various needs like verifying product quality.

The Singapore government envisions the country to be a hub for consumer-centric innovation. According to the Ministry of Trade and Industry, as part of its e-commerce strategy, the government plans to launch two 5G networks across the city-state by 2025. This will enhance Singapore’s infrastructure capacity to manage large online sales orders.

Our report covers the following topics:

  • Direct and indirect listing
  • Regulatory environment
  • Logistics
  • Customs, VAT & Taxes
  • Customer Service

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E-Commerce in Singapore


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