Industry Report

Selling via E-Commerce in Thailand

May 30, 2022 11:16Swiss Business Hub ASEAN in conjunction with Orissa International

Statista calculates that the Thai e-commerce market registered a total revenue of USD 19 billion (CHF 17.5 billion) in 2021. The segments accounting for the largest share of this figure were estimated to be electronics (33%), beauty, health, personal and household care (21%), and beverages (20%). Our report provides information on potential business opportunities and pathways for Swiss firms to sell their products in the market, both directly to end customers as well as via local importers.

Global marketing research firm NielsenIQ calculates that the number of Thai households shopping online shot up 58% in 2020, as the Covid-19 pandemic accelerated the country’s shift to e-commerce. According to a 2021 study by Google and Temasek, Thailand and the Philippines have had the highest proportion of new users who started consuming digital services in 2020 and H1 2021. The Electronic Transactions Development Agency (ETDA) reports that the direct-to-customer (DTC) approach is now a prevailing trend as the Covid-19 pandemic has pushed enterprises to sell products and services directly to customers.