For example, as a tourism destination. Hong Kong may only have a population of 7.1 million, but it attracts more than 50 million tourists each year. And they all want to be catered to. Most of the food and drink required by the country is imported. With a preference for products from Europe and the USA. And just like China, when it comes to culinary requirements, Hong Kong is demanding better hygiene, higher quality and healthy products. The related sales potential has been reviewed in detail in the S-GE market analysis on the “Hong Kong Food Market”, as have the associated sales opportunities for Swiss companies.
S-GE Market Study: The Hong Kong Food Market
“If it sells in Hong Kong, it sells in China”: Which is why Hong Kong is deemed one of the most important test markets in the world. But Hong Kong has more to offer, and this applies to the food sector, as well.