The creative industry has found an ideal breeding ground in Hong Kong, which is supported and promoted by a solvent buying public that is open to new things, outstanding economic conditions, stimulating competition in relation to innovation, and its importance as a hub in the network of the global creative community.
The market analysis “Opportunities for Swiss Companies in Hong Kong – Creative Industry” provides an overview of the creative industry in Hong Kong, the current situation and future trends as well as business opportunities for Swiss companies in various sectors of this diverse market.
Focus is placed in particular on the following areas:
- Graphic and multimedia design
- Design for interior decoration, furniture and exhibitions
- Industrial design
These four areas are highlighted under the aspects of market development, framework conditions, business opportunities and practical case studies.