Part of a series: "Webinar e-commerce"

How-to guide 1: Webshops vs e-commerce platforms

Our expert advice will help you work out which online sales approach is right for your company.

Webshops and e-commerce platforms offer a variety of different advantages (and disadvantages). We spoke to an Amazon expert about which key factors you should consider before developing your own webshop or joining a platform. 


Our how-to guide explains the different online channels that Swiss companies can use to sell consumer goods internationally. In two short videos we discuss the pros and cons of setting up your own webshop versus joining Amazon or other e-commerce marketplaces. 

Amazon expert Frank Holzweissig explains your options 

Expert insights are provided by Frank Holzweissig, a digital strategy and marketplace development consultant who advises Swiss SMEs on cross-border e-commerce and direct-to-consumer channels. He explains how to overcome the challenges of selling goods online in foreign markets and takes a deep dive into the world of Amazon. 

You’ll learn the difference between Vendors or Sellers, gain an understanding of “fulfilment by Amazon” (FBA) and receive step-by-step instructions on how to set up your Amazon logistics and fulfillment processes. 

In short, his insights will help you decide which approach best suits your product portfolio.  

More practical how-to videos and live Q&A event 

This guide is part of our international e-commerce series that is specially designed for Swiss SMEs. Watch our other on-demand videos about VAT in cross-border e-commerce and logistics solutions for shipping to the EU.  

The three-part series will be followed by a live online Q&A event during which you can ask specific questions related to your company’s goals and challenges. 


Official program