Recordings

How Swiss SMEs Can Thrive on Amazon in the U.S.

Webinar recording with strategies and tips

Feb 09, 2022 09:01S-GE Newsroom

One word: Amazon. It’s recognized by both consumers and business owners the world over. But if you’re a Swiss SME, how do you even get noticed on the e-commerce powerhouse in the U.S. and, more importantly, how do you sell your products and thrive on the platform? These questions and many more are answered in our webinar recording.

s-ge-_e-commerce_USA_Amazon — E-commerce was already an unstoppable force, but during the Covid pandemic there was an even greater thirst for online consumption.

E-commerce was already an unstoppable force, but during the Covid pandemic there was an even greater thirst for online consumption.

In the massive U.S. market, 80 percent of consumers shop online and 15 percent make a weekly purchase, according to new Research. Amazon, of course, remains the undisputed industry leader. But while it offers enormous opportunities it also presents significant challenges. In this webinar we welcome special guest Daniel Boockvar, president of Thrasio, the global digital consumer goods start-up, and one of the most prominent Amazon experts in the U.S.

We answer these questions:

How can you get your products to succeed on Amazon?
What strategies should you employ?
How do you identify demand and drive traffic to your product?
How is it different from, say, Zalando or Shopify?
Can you leverage your Amazon.de experience? 
What pricing strategy should you consider?

We support Swiss companies searching for e-commerce opportunities in the U.S. market, both from a Business-to-Business (B2B) and Business-to-Consumer (B2C) model.

Enjoy the show!