Webinar

How Swiss SMEs Can Thrive on Amazon in the U.S.

Webinar recording with strategies and tips 

One word: Amazon. It’s recognized by both consumers and business owners the world over. But if you’re a Swiss SME, how do you even get noticed on the e-commerce behemoth in the U.S. and, more importantly, how do you sell your products and thrive on the platform? These questions and many more are answered in our webinar recording below.

E-commerce was already an unstoppable force, but during the Covid pandemic there was an even greater thirst for online consumption.
E-commerce was already an unstoppable force, but during the Covid pandemic there was an even greater thirst for online consumption.

In the massive U.S. market, 80 percent of consumers shop online and 15 percent make a weekly purchase, according to Pew Research. Amazon, of course, remains the undisputed industry leader. But while it offers enormous opportunities it also presents significant challenges. 

"Prime" questions 

Entering Amazon in the U.S. can lead to all sorts of questions: How can you get your products to succeed on Amazon? What strategies should you employee? How do you identify demand and drive traffic to your product? How is it different from, say, Zalando or Shopify? Can you leverage your Amazon.de experience? What pricing strategy should you employ? 

In the webinar recording below, we set out to answer these questions and also to support Swiss companies searching for e-commerce opportunities in the U.S. market, both from a Business-to-Business (B2B) and Business-to-Consumer (B2C) model. We welcome special guest Daniel Boockvar, president of Thrasio, the global digital consumer goods start-up, and one of the most prominent Amazon experts in the U.S. We talk about best practices for SMEs and other useful strategies to increase your presence and performance on Amazon, still the largest and most important e-commerce marketplace in the States.

Webinar program

  • Welcome and introduction to the topic by Annina Bosshard, Consultant USA & Canada, Switzerland Global Enterprise
  • The U.S. e-commerce market from a Swiss perspective by Stewart Tipson, Head Export Promotion, Swiss Business Hub USA
  • Best practices for SMEs and useful strategies to increase your presence and performance on Amazon by Daniel Boockvar, President of Thrasio
  • Q&A and Closing

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