In the massive U.S. market, 80 percent of consumers shop online and 15 percent make a weekly purchase, according to Pew Research. Amazon, of course, remains the undisputed industry leader. But while it offers enormous opportunities it also presents significant challenges.
Entering Amazon in the U.S. can lead to all sorts of questions: How can you get your products to succeed on Amazon? What strategies should you employee? How do you identify demand and drive traffic to your product? How is it different from, say, Zalando or Shopify? Can you leverage your Amazon.de experience? What pricing strategy should you employ?
In the webinar recording below, we set out to answer these questions and also to support Swiss companies searching for e-commerce opportunities in the U.S. market, both from a Business-to-Business (B2B) and Business-to-Consumer (B2C) model. We welcome special guest Daniel Boockvar, president of Thrasio, the global digital consumer goods start-up, and one of the most prominent Amazon experts in the U.S. We talk about best practices for SMEs and other useful strategies to increase your presence and performance on Amazon, still the largest and most important e-commerce marketplace in the States.
- Welcome and introduction to the topic by Annina Bosshard, Consultant USA & Canada, Switzerland Global Enterprise
- The U.S. e-commerce market from a Swiss perspective by Stewart Tipson, Head Export Promotion, Swiss Business Hub USA
- Best practices for SMEs and useful strategies to increase your presence and performance on Amazon by Daniel Boockvar, President of Thrasio
- Q&A and Closing