Which target market is best suited to your product and service portfolio, and what are the opportunities there for introducing your product or service? We analyze relevant industries, your competitors' situations, potential customers, possible obstacles, market acceptance and much more on your behalf. This enables you to securely take the next step for exporting.
Gives companies very basic information about a market. This includes desk research and the know-how/knowledge of the Swiss Businesss Hubs/Trade Points.
Provides companies with an initial informal assessment of the opportunities that exist for their products/services in a target market. To this end a number of experts are interviewed based on predefined questions. The results are summarized in a brief statement.
Finding the rights markets
Offers the development of an internationalization strategy, provides an analysis of the USPs of a company’s products or services, identifies the markets that a company should approach, and gives advice on how and in which priority the market entry should be done. This product is offered in cooperation with a business consulting company.
Gives an insight into the set-up of an industry segment as well as the trends, key players, key customers, distribution channels, etc.
Gives an insight into the conditions of competition for a company in a specific market. The analysis includes international as well as national competitors and/or competitive products.
Clarifies the market requirements that exist for a product/service. This may include registration regulations, national legislations and approvals, import taxes, etc.
Gives an insight on how a product is displayed at a sales point in a country. Factors like package size, shelf location, pricing and the like can be reviewed.