Which target market is best suited to your product and service portfolio, and what are the opportunities there for introducing your product or service? We analyze relevant industries, your competitors' situations, potential customers, possible obstacles, market acceptance and much more on your behalf. This enables you to securely take the next step for exporting.
Finding the rights markets
Offers the development of an internationalization strategy, provides an analysis of the USPs of a company’s products or services, identifies the markets which your company should approach, and gives advice on how and in which priority the market entry should be done. This product is offered in cooperation with a business consulting company.
Provides you with an initial informal assessment of the opportunities that exist for your products/services in a target market. To this end a number of experts are interviewed based on predefined questions. The results are summarized in a brief statement.
Industry / Customer / Competitor Analysis
Gives an insight into the set-up of an industry segment, the conditions of competition for your company in a specific market, as well as the trends, key players, key customers, distribution channels, etc.
Gives an insight on how a product is displayed at a sales point in a country. Factors like package size, shelf location, pricing and the like can be reviewed.
Market acceptance testing
Offers insights into what is already working well and what should be done to make the experience of the product /service better and improve the chances of successful market entry.
Which target market is best suited to your product and service portfolio, and what are the opportunities there for introducing your product or service?