Export from Switzerland

Trade Fairs - a timeless success factor

Welcome to Switzerland Global Enterprise’s Trade Fair Department.

Trade fairs, market places, or barter exchanges have been the central meeting place for trading products and services for centuries. Constant change is a faithful companion. New technologies such as social media or video transmissions provide networking opportunities and simplify presentation; however, there is still no substitute for the first-hand experience of a smile and a handshake.

For more than 80 years, the Trade Fair Department has been supporting companies exhibiting abroad, within the framework of export promotion. The status of trade fairs in the marketing mix has changed, but they are still one of the top 3 activities companies engage in. The successful platform of the Swiss joint presentation SWISS Pavilion is continually adapting to the changing general conditions and needs of exporting companies and is still considered to be an attractive presentation opportunity. Approximately 250 companies benefit from the SWISS Pavilion at trade fairs every year, generating some 8,000 contacts in the process. Thanks to the extensive support of the Trade Fair Department trade fair preparations, execution, and follow-up are a lot less stressful, allowing companies to focus on their core business.

We look forward to welcoming you to the Trade Fair Department and the SWISS Pavilion and would be happy to help you!

Facts + figures of global trade fairs

  • 30,700 exhibitions/trade fairs worldwide
  • 2.8 million main exhibitors
  • 103 million m² area
  • 260 million visitors
  • 50 trade fair venues with an exhibition area > 100,000 m²




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