As a private association, S-GE has acted on behalf of the Swiss Confederation and cantons since 1927 to ensure Swiss strength in foreign trade.
Our external network of Swiss Business Hubs is integrated into the foreign missions of the Federal Department of Foreign Affairs (FDA) and is supplemented perfectly by 24 collaboration agreements with bilateral chambers of commerce.
Our mission
Together with our partners at home and abroad, we support Swiss SMEs in their international business and help innovative foreign companies with potential that are interested in settling in Switzerland. In this way, we create added value for our clients and prosperity for Switzerland.
Our vision
Swiss SMEs realize their international business potential in new and existing markets. Switzerland is the best choice of location in Europe for innovative foreign companies.
Our strategy
S-GE focuses on a consistent customer orientation and integrated service provision with partners. This means we are able to respond proactively to changing customer requirements and to changes in the economic and political environment, while simultaneously acting in accordance with the Confederation's foreign economic strategy and its sustainable development goals.
Our future focuses
International business is becoming more complex due to current geopolitical developments. Protectionism and industrial policy are becoming more widespread. This will result in even greater demand for foreign trade promotion instruments in the future. S-GE is placing its focus on a needs of Swiss SMEs and the our business location.
For this reason, with respect to export promotion, S-GE is concentrating on targeted support through technical export information, as well as the active search for, and provision of, industry-specific business opportunities.
In terms of investment promotion, we want to enhance the perception of Switzerland as a leading technology and innovation hub through promotion campaigns, thereby ensuring the international competitiveness of our business location.
