This two-part webinar delivers a comprehensive overview of the food retail mass market in France, followed by an in-depth discussion of best practices for approaching and negotiating with buyers. Get insights from industry experts on how Swiss premium products and private labels can break into the French market.
In the first half, specialists from Sutralis will present an overview of the main food retailers by geography and strategic orientation, with a focus on how Swiss companies can better position themselves. Participants will learn the key differences between integrated and independent retailers and how the opposing systems affect budget and sales organization. There will also be a deep dive into different store formats, including new and rising formats such as e-commerce and darkstores. Discover the profiles of each format, who their customers are and which products they sell.
Welcome and introduction to the topic, Bastien Bovy, Switzerland Global Enterprise and Patrice Jacquier, Head of Swiss Business Hub France
Understand the mass retail structure, Nathalie Lopez, Sutralis
How to deal with retail buyers, Nathalie Lopez, Sutralis