Italy is Switzerland's second-largest trading partner in Europe. Our southern neighbor, with its 60 million inhabitants, has a strong domestic market and remains one of the world's largest economies. The country has a diversified and innovative industrial landscape that relies on imports of products/goods for the pharmaceutical/chemical, petroleum, food, automotive, machinery, electronics, ICT, and logistics sectors.


Market information

Market information

Are you planning to enter the Italian market? Or are you already active in the market of our southern neighbor and need tips, advice or support for your next steps? Do you have technical or regulatory questions?

In the following section, you will find market guides, important adresses, and information on regulatory requirements when doing business in Italy - specifically useful for Swiss SMEs and start-ups.

Screenshot from the GoGlobal Cockpit with data on Italy

Discover your individual sales potential in Italy

Analyse a wide range of data and compare Italy to other countries - specifically for your products!

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Industry information

Industry Information

Italy offers opportunities in many different sectors. In this section we highlight interesting potential for selected Swiss industries and explain how to exploit it.

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Screenshot of the business opportunites search tool

Find opportunities for your business in Italy

Our database is fed by our global network, tender platforms and a wide range of other sources.

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Events + trade fairs

Events and Trade Fairs

Especially for SMEs it is important to feel a new market to really understand its potential fit. Our business trips and events take you to the country and our events - webinars or in-person - in Switzerland allow you to exchange with experts and peers and leverage our network for your growth.

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Success stories and further information

The role of governments for international business is ever increasing. In this section you can find relevant news about market entry in Italy.

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