Analysis

New markets for Swiss automotive suppliers in Germany

Dipl.-Ing. Thomas Zarth und Dipl.-Ing. Markus Murk

Dec 4, 2025

The automotive supply industry is under pressure, and diversification is unavoidable for many companies. Our report provides an overview of alternative industries and their regulatory framework in Germany.

The automotive industry is facing major challenges: regulations, rising costs and a declining market are forcing Swiss and Liechtenstein SMEs to seek out new business areas. Alternative sectors such as medical technology, renewable energies or the defense industry offer opportunities, but require specific certifications and adjustments to production.

Attractive alternatives for suppliers

Medical technology, where precision manufacturing is in demand, is very promising. However, to enter the market successfully, certain standards must be met. The electronics and IT industries are also growing, particularly in the areas of sensors and Industry 4.0.  The defense industry offers stable sales opportunities, but requires strict security and export controls.

Sustainability as a growth driver

Renewable energies offer automotive suppliers the opportunity to supply components for wind power, photovoltaics and energy storage. At the same time, the topic of recycling is becoming increasingly important. Companies that use sustainable materials and implement circular economy concepts can tap into new markets.

Conclusion: diversification secures the future

Swiss suppliers must strategically transfer their expertise to new industries. Compliance with industry-specific rules is crucial to success. Read our report and find out what opportunities are available to you in Germany.

Katalin Dreher-Hajnal

Cluster Head DACH + CEE

Zürich, Switzerland

kdreher@s-ge.com

+41 44 365 52 83

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