Analysis
USA: opportunities for Swiss blockchain companies
Julie Bächtold, Content Manager
Jun 25, 2026
Explore business opportunities and gain insights into the U.S. blockchain market, which is driven by technological innovation, investment activity, and evolving regulation.
Blockchain regulatory framework
In the United States, blockchain regulation depends on the function, asset category, customer type, and activity involved, under both federal rules and state licensing regimes. Financial-market blockchain applications may trigger securities, commodities, money transmission, banking, payments, AML/BSA, sanctions, consumer protection, and state licensing rules. Non-financial blockchain applications are generally not subject to blockchain-specific regulation but may fall under sector-specific rules. US regulation is clearly fragmented across federal and state regimes.
| Dedicated blockchain law | Primary regulators | Regulatory sandbox |
| No. | SEC (securities-related tokens); CFTC (derivatives and certain spot crypto market issues); FinCEN (AML/BSA obligations). | No unified national sandbox, but federal innovation and engagement channels exist alongside selected state sandbox models. |
For B2B providers: Pure technology suppliers may not need their own US financial license if they do not perform regulated activities such as custody, transfer, exchange, brokerage, issuance, or control of client assets. The boundary is business-model specific and should be assessed legally, especially for wallet, key-management, stablecoin, token-issuance, and custody models.
Ecosystem maturity
The United States is the world’s largest blockchain and digital-asset market. Its strength stems less from a centralized innovation agenda than from deep capital markets, venture funding, major banks, asset managers, payment networks, cloud infrastructure and crypto-native firms. Institutional maturity is strongest in tokenized funds and treasuries, custody and wallet infrastructure, stablecoin and deposit-token settlement, AML/compliance tools, and blockchain analytics.
The United States offers substantial opportunities for Swiss blockchain and digital-asset infrastructure providers, but success depends on precise regulatory positioning, credible institutional references and the right local partnerships. The Swiss Business Hub USA supports Swiss companies with practical guidance on how to approach the US ecosystem across financial centers, technology hubs and policy networks.
Florin Müller
Head Swiss Business Hub USAMarket trends + Swiss presence
- Most favorable US regulatory environment in a decade: The current US policy framework, shaped by the GENIUS Act, the CLARITY Act, and the Trump administration’s pro-digital-assets executive order, materially lowers legal risk for institutional blockchain.
- Institutional tokenization is moving into implementation: Tokenized money-market funds, treasuries, collateral models and bank-led blockchain infrastructure are increasing demand for custody, integration and compliance capabilities.
- Stablecoins and tokenized deposits are becoming payment infrastructure: The GENIUS Act and bank-led deposit-token initiatives may increase demand for reserve transparency, on-chain monitoring, treasury integration, and enterprise controls.
- Compliance is a core buying criterion: U.S. anti-money laundering, sanctions, and regulatory reporting requirements make auditable controls, documentation, and reporting capabilities important differentiators for B2B providers.
Swiss blockchain in the USA
Metaco is present in the U.S. through Ripple and provides institutional infrastructure for digital asset custody and tokenization. Taurus has expanded with a New York office and institutional partnerships; and 21shares.com provides a further Swiss-rooted US example through its New York presence and US-listed crypto investment products.
Cross-border sales barriers
- Regulatory posture first: US financial clients expect early clarity on licensing and regulated activity exposure. Swiss providers should arrive with a US legal opinion of the business model, not just FINMA credentials.
- Evidence beats narrative: References, certifications, audit reports, production deployments, and concrete risk controls matter more than blockchain vision or hype.
- Institutional procurement takes time: Legal, compliance, information security, risk, procurement, and business owners are all involved; Third-party risk management (TPRM) review is a distinct gate; and PoC agreements should be structured to build toward a defined next step wherever possible.
- Scale, integration and partners matter: Solutions must integrate with existing banking, custody, compliance, cloud, and cybersecurity stacks; credible US partners can accelerate market access, and channel partnerships are often more efficient than direct enterprise sales as a first-entry strategy.
- "Swiss Made" is an underutilized differentiator: FINMA's regulatory rigor, Crypto Valley's institutional heritage, and Switzerland's track record on financial privacy and stability are genuinely valued by US institutional buyers assessing counterparty trustworthiness.
Disclaimer: The information presented on this page has been gathered and researched from sources believed to be reliable and is written in good faith. Switzerland Global Enterprise cannot be held liable for data that may not be complete, accurate or up-to-date, nor for data that originates from Internet sites/sources over which Switzerland Global Enterprise has no control. The information on this page does not have a legal or juridical character. For individual advice, please contact Switzerland Global Enterprise.
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