Chaebols in Korea: How the country's conglomerates operate and why they matter for Swiss exporters

Chaebols are more than large companies – they are integrated business groups whose influence extends across manufacturing, finance, logistics, technology, and national industrial strategy. As of 2025, Korea's 92 largest groups account for around 78.8% of national GDP, with the five biggest – Samsung, SK, Hyundai Motor Group, LG, and Lotte – alone representing roughly 40% of economic output. For Swiss firms, market access, procurement processes, decision-making hierarchies, and partnership opportunities are frequently shaped by the internal logic of these groups.

The report sets out how chaebols are governed, where purchasing and partnership decisions are actually made, and which compliance and regulatory obligations apply. It also offers practical guidance on identifying the right contacts and aligning proposals with each group's strategic priorities. Swiss Business Hub Korea supports companies on the ground – from market analysis and entry planning to selective help with legal and compliance questions.