How to enter Austria’s food market successfully

Austria is a well-regulated, quality-driven food market with strong demand for authenticity and sustainability—key attributes that Swiss and Liechtenstein food exporters are well positioned to deliver. However, for success in this competitive environment there is more needed than good products: A tailored market entry strategy is essential to navigate the complex retail ecosystem and meet both consumer expectations and regulatory demands.

Understanding local regulations

Exporting to Austria means complying with EU-wide standards and national specifics. From VAT classifications and import procedures to food labeling and packaging rules, companies must follow a wide range of regulatory requirements for food exports to Austria. For example, Austria’s new deposit system for beverage containers and strict participation in recycling schemes require early planning and local coordination.

Accessing Austria’s retail channels

The grocery retail sector is highly consolidated, with three major players holding the lion’s share of the market. In this situation the right mix of entry points is essential—from traditional supermarkets to drugstores, gastronomy, or convenience concepts. The report provides practical insights on working with distributors, agents or hybrid models tailored to company size and goals.

Food consumption trends

Growing niches such as organic food and plant-based products offer additional export potential. Austrian consumers are increasingly drawn to health-conscious and ethically sourced food. Understanding these expectations is key to exporting organic food and plant-based products to Austria successfully.

The factsheet delivers a compact and practical guide for Swiss and Liechtenstein companies seeking to expand into Austria’s food market. Download the full report for detailed regulatory guidance, market access options, and expert recommendations.