Andrea Vannuccini, Global Equipment Certification Manager, SGS
May 19, 2026

CE marking is often the first regulatory hurdle for Swiss exporters entering the EU market, yet it is frequently misunderstood. This guide explains what CE marking and the EU Declaration of Conformity involve, which products are affected, and how to choose the right compliance route before placing a product on the market.
Although widely recognised, CE marking is often misunderstood. CE marking is the mandatory conformity mark for products sold within the European Economic Area (EEA). It signals that a product meets EU requirements on safety, health and environmental protection. For Swiss exporters, it is typically the first and most critical regulatory step when entering the EU market.
CE marking is not a certification label nor a mark of product quality. Rather, it represents a legal declaration that a product complies with the essential safety, health and environmental requirements defined in European legislation. By affixing the CE mark, the manufacturer takes full legal responsibility for the product's compliance with all applicable EU legislation. This declaration must be accompanied by a formal EU Declaration of Conformity (DoC) and a complete Technical File.
The CE mark is a regulatory passport: a legal compliance framework enabling the free circulation of products within the EU single market.
CE marking requirements are defined by EU directives and regulations. Each directive establishes essential requirements for specific product categories. A product may fall under more than one legal act simultaneously.
Key EU directives and regulations include:
The complete list of EU directives and regulations related to CE marking is available for download below.
For Swiss exporters, the bilateral Mutual Recognition Agreement (MRA) between Switzerland and the EU allows conformity assessment results to be recognised in both markets across many industrial sectors, reducing duplication of testing and certification.
Andrea Vannuccini
Global Equipment Certification Manager, SGSAn important distinction applies throughout the CE marking process: CE marking covers the placing on the market of a product — it does not automatically authorise its putting into service. These are two legally distinct steps, and both must be addressed when planning market entry.
For many industrial installations — pressure systems, energy equipment or complex machinery — additional statutory requirements apply at the point of installation and commissioning. These obligations are country-specific and may involve notification to local authorities, mandatory third-party inspections or formal operational approvals before the equipment can be put into service. They exist independently of the CE marking process and vary significantly across EU member states.
Andrea Vannuccini
Global Equipment Certification Manager, SGSOne of the most common points of confusion in CE marking concerns the distinction between self-declaration and third-party certification. The applicable route depends on the product category and the risk level defined by the relevant EU directive or regulation.
| Self-Declaration | Third-Party Certification (NoBo) Mandatory for higher-risk product categories |
Typical Product | Most LVD, EMC products | Complex machinery, pressure vessels, medical devices |
External involvement | No external party required, unless specific tests are required by the applied standards | Independent Notified Body (NoBo) performs the conformity assessment and issues the relevant certificate(s) |
Legal responsibility | Manufacturer assumes full legal responsibility | Manufacturer retains full legal responsibility |
Practical implication | Lower cost, faster to market | Required by some directives; adds independent rigor and market credibility |
Formal output | Manufacturer issues the EU Declaration of Conformity | Manufacturer issues the EU Declaration of Conformity, referencing the NoBo certificate |
Regardless of the specific pathway, manufacturers remain responsible for ensuring that technical documentation is complete, consistent and available for review by market surveillance authorities. The Technical File must demonstrate how the product complies with applicable requirements and may include risk assessments, test results, design documentation and references to applied standards.
The role of harmonised European standards varies by directive. Under the Construction Products Regulation (CPR), application of harmonised standards is mandatory. Under the Machinery Directive, it is strongly recommended, as it provides a presumption of conformity with the essential requirements. Under the Pressure Equipment Directive (PED), alternative technical solutions are widely accepted, making harmonised standards less prescriptive in practice. Manufacturers should verify the specific status of harmonised standards under each applicable directive before defining their compliance approach.
Identifying the correct route early in the product development process avoids costly corrections and delays at the point of market entry.
CE marking applies to a wide range of industrial and consumer products intended for the EU market. Products not covered by any CE directive may still be subject to other EU product safety legislation.
Products incorporating digital technologies or AI components are increasingly subject to additional horizontal requirements under the CRA and AI Act, regardless of the primary product category.
Andrea Vannuccini
Global Equipment Certification Manager, SGSWhen no Notified Body is required, the manufacturer follows the self-declaration route:
Technical documentation must be kept available for at least 10 years after the last product is placed on the market. Market surveillance authorities may request it at any time.
For higher-risk product categories, or where directives explicitly require it, an independent Notified Body (NoBo) must be involved before the CE mark can be affixed. The process typically follows these steps:
The involvement of a Notified Body is determined by the risk classification of the product and the requirements of the applicable directive — it is not a discretionary choice.
SGS is the world’s leading Testing, Inspection and Certification company. It operates a network of over 2,500 laboratories and business facilities across 115 countries, supported by a team of over 100,000 dedicated professionals. With more than 145 years of service excellence, SGS combines the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, compliance and sustainability.
The brand promise – when you need to be sure – underscores its commitment to trust, integrity and reliability, enabling businesses to thrive with confidence. The company proudly delivers its expert services through the SGS name and a portfolio of trusted specialized brands, including Applied Technical Services, Brightsight, Bluesign and Nutrasource.
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