Guide

CE marking and EU product compliance: a practical guide

Portrait of Andrea Vannuccini

Andrea Vannuccini, Global Equipment Certification Manager, SGS

May 19, 2026

Box with CE marking and barcode on cream background.

CE marking is often the first regulatory hurdle for Swiss exporters entering the EU market, yet it is frequently misunderstood. This guide explains what CE marking and the EU Declaration of Conformity involve, which products are affected, and how to choose the right compliance route before placing a product on the market.

1. What is CE marking / EU Declaration of Conformity?

Although widely recognised, CE marking is often misunderstood. CE marking is the mandatory conformity mark for products sold within the European Economic Area (EEA). It signals that a product meets EU requirements on safety, health and environmental protection. For Swiss exporters, it is typically the first and most critical regulatory step when entering the EU market.

CE marking is not a certification label nor a mark of product quality. Rather, it represents a legal declaration that a product complies with the essential safety, health and environmental requirements defined in European legislation. By affixing the CE mark, the manufacturer takes full legal responsibility for the product's compliance with all applicable EU legislation. This declaration must be accompanied by a formal EU Declaration of Conformity (DoC) and a complete Technical File.


 

The CE mark is a regulatory passport: a legal compliance framework enabling the free circulation of products within the EU single market.


2. Regulatory framework: EU directives

CE marking requirements are defined by EU directives and regulations. Each directive establishes essential requirements for specific product categories. A product may fall under more than one legal act simultaneously.

Key EU directives and regulations include:

  • Machinery Directive 2006/42/EC (transitioning to Machinery Regulation EU 2023/1230)
  • Low Voltage Directive (LVD) 2014/35/EU
  • Electromagnetic Compatibility (EMC) Directive 2014/30/EU
  • Pressure Equipment Directive (PED) 2014/68/EU
  • Radio Equipment Directive (RED) 2014/53/EU
  • General Product Safety Regulation (GPSR) EU 2023/988
  • Cyber Resilience Act (CRA) EU 2024/2847
  • AI Act EU 2024/1689

The complete list of EU directives and regulations related to CE marking is available for download below.

For Swiss exporters, the bilateral Mutual Recognition Agreement (MRA) between Switzerland and the EU allows conformity assessment results to be recognised in both markets across many industrial sectors, reducing duplication of testing and certification.

Always verify both EU directive requirements and any national statutory obligations in the target market before launching a product.

Portrait of Andrea Vannuccini

Andrea Vannuccini

Global Equipment Certification Manager, SGS

3. From market placement to commissioning: national statutory requirements

An important distinction applies throughout the CE marking process: CE marking covers the placing on the market of a product — it does not automatically authorise its putting into service. These are two legally distinct steps, and both must be addressed when planning market entry.

For many industrial installations — pressure systems, energy equipment or complex machinery — additional statutory requirements apply at the point of installation and commissioning. These obligations are country-specific and may involve notification to local authorities, mandatory third-party inspections or formal operational approvals before the equipment can be put into service. They exist independently of the CE marking process and vary significantly across EU member states.

Manufacturers and exporters should identify applicable national commissioning requirements at the project planning stage — not after CE certification is complete.

Portrait of Andrea Vannuccini

Andrea Vannuccini

Global Equipment Certification Manager, SGS

4. Declaration vs. certification: what’s the difference?

One of the most common points of confusion in CE marking concerns the distinction between self-declaration and third-party certification. The applicable route depends on the product category and the risk level defined by the relevant EU directive or regulation.

 

 

Self-DeclarationThird-Party Certification (NoBo)
Mandatory for higher-risk product categories

Typical Product

Most LVD, EMC productsComplex machinery, pressure vessels, medical devices

External involvement

No external party required, unless specific tests are required by the applied standardsIndependent Notified Body (NoBo) performs the conformity assessment and issues the relevant certificate(s)

Legal responsibility

Manufacturer assumes full legal responsibilityManufacturer retains full legal responsibility

Practical implication

Lower cost, faster to marketRequired by some directives; adds independent rigor and market credibility

Formal output

Manufacturer issues the EU Declaration of ConformityManufacturer issues the EU Declaration of Conformity, referencing the NoBo certificate

 

Regardless of the specific pathway, manufacturers remain responsible for ensuring that technical documentation is complete, consistent and available for review by market surveillance authorities. The Technical File must demonstrate how the product complies with applicable requirements and may include risk assessments, test results, design documentation and references to applied standards.

The role of harmonised European standards varies by directive. Under the Construction Products Regulation (CPR), application of harmonised standards is mandatory. Under the Machinery Directive, it is strongly recommended, as it provides a presumption of conformity with the essential requirements. Under the Pressure Equipment Directive (PED), alternative technical solutions are widely accepted, making harmonised standards less prescriptive in practice. Manufacturers should verify the specific status of harmonised standards under each applicable directive before defining their compliance approach.


 

Identifying the correct route early in the product development process avoids costly corrections and delays at the point of market entry.


5. Which products are affected?

CE marking applies to a wide range of industrial and consumer products intended for the EU market. Products not covered by any CE directive may still be subject to other EU product safety legislation.

Industrial products

  • Machinery and automated systems
  • Electrical and electronic equipment
  • Pressure systems and equipment
  • Safety components and industrial installations

Consumer products

  • Household appliances and electronics
  • Toys and childcare articles
  • Connected and smart devices (IoT, smart home systems)
  • Radio and wireless equipment

Products incorporating digital technologies or AI components are increasingly subject to additional horizontal requirements under the CRA and AI Act, regardless of the primary product category.

Not sure if your product requires CE marking? Identifying the applicable directives at the design stage prevents costly rework later.

Portrait of Andrea Vannuccini

Andrea Vannuccini

Global Equipment Certification Manager, SGS

6. Declaration process (self-declaration route)

When no Notified Body is required, the manufacturer follows the self-declaration route:

  1. Identify all applicable EU directives and regulations for the product.
  2. Apply relevant harmonised European standards to establish presumption of conformity.
  3. Conduct a documented risk assessment covering all identified hazards.
  4. Compile the Technical File: design documentation, test reports, risk analysis, instructions for use.
  5. Issue the EU Declaration of Conformity, signed by an authorised representative.
  6. Affix the CE mark to the product before placing it on the market.

Technical documentation must be kept available for at least 10 years after the last product is placed on the market. Market surveillance authorities may request it at any time.

7. Certification process (notified body route)

For higher-risk product categories, or where directives explicitly require it, an independent Notified Body (NoBo) must be involved before the CE mark can be affixed. The process typically follows these steps:

  1. Identify the applicable module(s) for conformity assessment (e.g. type examination, full quality assurance).
  2. Select an accredited Notified Body registered for the relevant directive and product category.
  3. Submit technical documentation and product samples for examination.
  4. NoBo conducts review, testing and/or audit of the manufacturing process.
  5. Upon successful assessment, the NoBo issues the relevant conformity certificate in accordance with the applicable assessment module.
  6. Manufacturer issues the EU Declaration of Conformity referencing the NoBo certificate.
  7. CE mark is affixed, accompanied by the NoBo’s identification number.

 

The involvement of a Notified Body is determined by the risk classification of the product and the requirements of the applicable directive — it is not a discretionary choice.


 

About SGS:

SGS is the world’s leading Testing, Inspection and Certification company. It operates a network of over 2,500 laboratories and business facilities across 115 countries, supported by a team of over 100,000 dedicated professionals. With more than 145 years of service excellence, SGS combines the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, compliance and sustainability. 

The brand promise – when you need to be sure – underscores its commitment to trust, integrity and reliability, enabling businesses to thrive with confidence. The company proudly delivers its expert services through the SGS name and a portfolio of trusted specialized brands, including Applied Technical Services, Brightsight, Bluesign and Nutrasource. 

SGS is publicly traded on the SIX Swiss Exchange under the ticker symbol SGSN (ISIN CH1256740924, Reuters SGSN.S, Bloomberg SGSN SW). 

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Disclaimer: The information presented on this page has been gathered and researched from sources believed to be reliable and is written in good faith. Switzerland Global Enterprise cannot be held liable for data that may not be complete, accurate or up-to-date, nor for data that originates from Internet sites/sources over which Switzerland Global Enterprise has no control. The information on this page does not have a legal or juridical character. For individual advice, please contact Switzerland Global Enterprise

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