Video

Information Webinar: EU Packaging Regulation (PPWR)

May 15, 2026

The EU Packaging and Packaging Waste Regulation (PPWR) tightens requirements along the entire packaging and product value chain. In the webinar, Swiss and Liechtenstein companies will learn which topics will be particularly relevant by 2030 and why data and declarations of conformity should be established early on.

Packaging and Packaging Waste Regulation will be a so-called Herculean task for the industry.

Dr. Antonios Koumbarakis

Partner, Sustainability & Strategic Regulatory, PwC

What changes fundamentally with the PPWR

In the webinar, the speakers classify the PPWR as a regulation (not a guideline). This means: requirements apply directly and uniformly after application start – and not only affect waste management, but the product and packaging level end-to-end. The focus is on prevention and reduction, reuse and “design for recycling”.

Where the biggest effort is made: data, proof and system integration date

A key point is the Declaration of Conformity. According to the webinar, it can contain 50 to 100 data points (Key Performance Indicators). This information must be structured, granular and comprehensible for third parties – and integrated into existing systems (for example, Enterprise Resource Planning systems). The webinar emphasizes that the responsibilities are distributed among several roles: Manufacturers and producers must provide information, importers and other stakeholders must review and document it according to their role.

Timeline and priorities until 2030

The speakers outline a step-by-step tightening: from 12 August 2026, the PPWR will apply. Further clarifications and delegated acts may follow; the webinar speaks of a “moving target”. 2027 is mentioned as the relevant year for registration with national authorities.

As already mentioned, the PPWR is fundamentally quite different from the current rules, because it is actually about 3 points. It is about minimizing or reducing packaging. It is about the reuse or refilling of packaging in the second part and in the third part then about the recyclability.

Dr. Sebastian Klotz

Senior Manager, Sustainability & Strategic Regulatory, PwC

By 2030, several requirements will be “tightened,” including packaging restrictions for certain single-use formats and increasing minimum targets for reuse and refill. The webinar also shows that requirements will increase further later (by 2040).

Watch the webinar recording to learn more about the PPWR priorities, the packaging levels affected (primary, secondary, transport), and a pragmatic approach to analysis, governance and system integration.