Webinar Recording: Explore Opportunities in Ethiopia

This webinar outlines where the most relevant opportunities are for Swiss and Liechtenstein-based SMEs and what it takes to enter this vibrant and opening market.

A market opening in real time

The story begins with scale and speed: a country of more than 130 million people, with a young workforce and an economy that has continued to grow through change. Speakers point to reforms that are opening sectors such as telecom and banking, alongside major infrastructure ambitions.

“Ethiopia is a market that is both fascinating and complex”

Ricarda Chanda, Swiss Ambassador to Ethiopia, Djibouti and South Sudan; Permanent Representative to the African Union

Where Swiss and Liechtenstein-based SMEs see entry points

The recording connects the macro picture to practical areas where Swiss strengths can meet local demand: information and communications technology and the digital economy, finance and fintech, life sciences and healthcare, and machinery and industrial equipment. A Swiss company example from the construction sector illustrates what early commitment can look like on the ground.

“Success will depend on long-term commitment.”

Selamawit Gebremichael, General Manager, Sika in Ethiopia and Djibouti

What it takes to stay the course

Speakers are clear that Ethiopia can be fascinating and complex. The practical message is consistent: build local relationships, do the due diligence, and take a long-term perspective. For many companies, the difference is not the first visit, but the ability to keep learning the market as it evolves.

For context, lessons learned, and on-the-ground support structures, watch the webinar recording.