Katalin Dreher-Hajnal
Cluster Head DACH + CEE
Stampfenbachstrasse 85 8006 Zürich Switzerland
Central and Eastern Europe is undergoing dynamic economic growth, driven by strong foreign direct investment, EU funding, and expanding domestic markets. With Poland as a key engine, the region has established itself as both a European production hub and a center for ICT and business services. Rising demand for infrastructure solutions and the emergence of a robust middle class make these markets highly attractive for Swiss exporters and companies seeking to optimize their supply chains.
Expertise
With my personal background in Central and Eastern Europe—Hungary—and with over ten years of experience in export promotion at S-GE, I am well placed to competently support Swiss SMEs entering the region’s markets. I enjoy the variety of our work, the diversity of our clients, our projects, and the people behind them. It is a privilege to promote Swiss products in these emerging markets.
Country knowhow
Poland
Czechia
Hungary
Slovakia
Estonia
Latvia
Lithuania
Romania
Bulgaria
Slovenia
Croatia
Bosnia and Herzegovina
Serbia
Albania
Kosovo
North Macedonia
Montenegro
Greece
Cyprus
Spoken languages
German
English
Hungarian